Everything's bigger in Texas. And it's moving north
Tito's handmade Vodka is a cultural and industry phenomenon in Texas and across the US. Over the past 19 years - specifically during the last 10 years - it's taken an unignorable stake in the vodka category down south.
As the brand moves north to the Canadian market, so does its quality and the story of the company's humble roots. Our mission is to introduce the brand to new consumers in environments that allow them to not only try it for the first time, but also feel like they've been along for the ride from the start.
Through strategic venue and event sponsorships we've started to define the brand in Canada: from developed footprints that take you back to a Texas ranch, to our teams of Brand Ambassadors in spurs, we're turning everyday vodka fans into loyal advocates.