Here at RTA we enjoy a weekly ‘Team Love’ meeting where not so serious pow-wows commence. Last week, this little gem of a prank video was shared with the team Undoubtedly, this 12 days old – which in viral internet video time is a decade. If you haven’t stumbled on this silly gem YET however, you are quite welcome.
Australian beer, Carleton Draught is a definite trend setter. From their hilarious TV spots to their Social Media follow up, they’re definitely doing it right down under.
The spot below was an internationally viral hit on Youtube, for great reason. But the Carleton Draught team took this success a huge step further and personally thanked everyone on Twitter for the overwhelming response. They took it as far as including personal quips in each tweet. Someone get these guys a beer.
Carlton Draught is a beer you can pretty much drink only in Australia, but its TV commercials always go viral internationally—and with good reason.
They are fantastic. Carlton campaigns are closely watched in ad agencies all over the world, and they tend to win big at international advertising award shows.
Why can’t American beermakers—this means you, Budweiser and Coors—take a page out of the Carlton playbook?
Here’s the new Carlton ad, from agency Clemenger BBDO, which shows a classic cops v. robbers chase conducted on foot because no one wants to drink and drive.
The new music video by Toronto band Young Empires is starting to go viral. Super cool concept where the video connects with you and a friend you choose – the video uses photos shared between you and your friend to build the story line of the video.
The concept is 100% spot on but the storyline / intergration could use a bit of work.
Click the screen shot below from my custom video to make/watch your own version
Big-ups to the people involved below!
President Barack Obama and presidential candidate Mitt Romney – Call me maybe?
I went away for the weekend and came home to this. Pretty much the best ‘welcome home’ present ever. Here is every Carly Rae Jespen viral rendition [if you, like myself, missed the hilarity this weekend].
Harvard U Baseball team.
75 random Youtube mashups.
I’m not sorry for sharing this. Jut for sharing it late
Advertisers are slowly beginning to get it: videos go viral everyday and its’ almost always by accident. So fine if getting your brand spot to go viral is a short-term goal but the reality is, it takes an entirely successful social campaign to slam a home run. [We're going to a Jays game on Monday so I'm brushing up on my Baseball metaphors].
The days of the Budweiser “Wasssup?” catchphrase are long passed because hundreds of videos go viral everyday. Customers, especially in the social sphere now demand a more social and interactive experience.
It has also become mandatory for a major brand to maintain social authority across all social media channels and the challenge is – how to stand out from the crowd.
Old Spice’s brand has definitely evolved along with its spokespeople over the years, from Isaiah Mustafa to the more recent dude below – (who is breaking up with Heather Graham because he needs his space):
Though Old Spice’s super manly tone of voice and mashup of Internet culture has remained consistent.
What are your thoughts? Who’s getting the social right and should they be taking notes from Old Spices’ sass?
What’s better than 5 people playing 1 guitar? How about ONE GUY playing FIVE GUITARS??? The Envy covers “Somebody That I Used To Know” – by Gotye.
Thanks to Walk Off The Earth for such an amazing cover and Gotye and Kimbra for one of the best songs we’ve heard in the last 10 years!
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To make this video you’ll need:
Director RICHARD ROTTER, 2 Fender Stratocasters, 2 Fender TC-90′s, 1 78′ Gibson RD, 1 Line 6 DL4 Looper, 1 MXR Carbon Copy, 1 Eventide PitchFactor, 1 ZVEX Super Hard-On, 1 Boss Reverb Delay, 1 Yamaha kick pedal, 3 Fender Devilles, 1 VOX AC 30 CC2, 1 Mesa Boogie Roadster Combo, 10 patch cords, 1 Capo, 30 guitar strings, and terrible spelling.