Displaying posts tagged as "Video"

Video

Another CMW Bites The Dust – Jägermeister Canada Recaps an Amazing Week

Were you out partying with Jägermeister this Canadian Music Week? Take a peak at the CMW 2013 Recap Video to relive the good times! And if you missed out, here’s a taste of exactly what you missed

Have you subscribed to the Jägermeister Canada Youtube Channel yet? Follow the link and don’t miss out on some amazing videos coming out this year. Music Festivals, Music Tours, Epic Cross Canada Parties and Exclusive behind the scenes content – all coming soon.

Written By: Jennifer Boshan
Category: Advertising, Bands, Beer, Booze, brands, Liquor, marketing, Music, Online, Party, Promotions, Social Media, Video, Youtube
Tags: 10th Anniversary Party, Audio Blood, babes, bands, beers, booze, Bovine, Bovine Sex Club, Brews Willis, Canada, Canadian Music Week, Choke, CMF, CMW, Dance Laury Dance, Diemonds, Exclaim!, facebook, Grade, Heaven's Basement, ICE COLD SHOTS, Jagerettes, jagermeister, Liquor, Monster Truck, party, Recap, Shots Happen, Stars, TEM, The Hideout Toronto, The Hoxton, The Mod Club, Toronto, Truth Explosion Magazine, Video, YouTube, Yukon Blonde

Welcome to Team Love – Viral Video of the Week

Here at RTA we enjoy a weekly ‘Team Love’ meeting where not so serious pow-wows commence. Last week, this little gem of a prank video was shared with the team Undoubtedly, this 12 days old – which in viral internet video time is a decade. If you haven’t stumbled on this silly gem YET however, you are quite welcome.

Written By: Jennifer Boshan
Category: Comedy, Online, Video
Tags: Car Seat Drive Thru Prank, prank, Team Love, Video, viral, YouTube

Wiser’s: Jumping On The ‘Spiced’ Trend

This creative spot by John St. is one of 3 ads introducing Wiser’s new Whisky, called Spiced. Get Spiced Up!

Through the clever use of imagery, the video would have you believe that Wiser’s spicy new blend houses the spirit of both the thoughtful woodcarver and the insane lumberjack – because there’s a little bit of both in each of us. This marketing initiative certainty differentiates Wiser’s apart from other Whisky’s on the market but what’s the real deal with the ‘spiced’ trend?

Give it a try and let us know your thoughts.

Have a favourite cocktail incorporating the new Whisky?

Let me know @RTAjennifer

Written By: Jennifer Boshan
Category: Booze, brands, lifestyle, Liquor, marketing, Video
Tags: "Get Spiced Up!", "Wiser's Spiced Whisky", advertisement, branding, cocktail, John St., lumberjack, marketing, new, Spiced Whisky, spot, trend, Video, whisky, Wiser's, Wiser's Spiced, Wiser's Whisky, woodcarver

Jägermeister Presents: HALLOWEEN PROMO VIDEO

Jägermeister, internationally known for their legendary Halloween parties, has teamed up with renowned horror magazine Rue Morgue to deliver a multi-market, cross-Canada Halloween celebration. Holding a special place in the brand’s heart Jägermeister promises, “Halloween will be the one night this year that will shock & surprise even the bravest of souls”.

Jägermeister is running a contest in each of the 8 cross-Canada markets, offering 1 fearless party goer [and 5 of their friends] the ULTIMATE VIP Halloween experience. In true Halloween fashion Jägermeister has put together a visual teaser showing the winner what to expect this Hallows Eve.

We Live For A Stronger Bond. Shots Happen.

Van: Oct. 31^st @ The Roxy

Vic: Oct. 27^th @ Club 9ONE9

Cal: Oct 26^th @ The Gateway

Edm: Oct 27^th @ Outlaws Roadhouse

Lnd: Oct. 27^th @ Jim Bob Rays

Mtl: Oct. 27^th @ Theatre Plaza

Mtl: Oct. 30^th @ B-Side

Q.C: Oct. 26^th @ Giovannina

Tor: Oct. 26^th @ The Phoenix – in Partnership with Rue Morgue

JÄGERMEISTER IS BEST SERVED ICE COLD, ONE SHOT AT A TIME.

PLEASE DRINK RESPONSIBLY.

SHARE Jägermeister’s Halloween Promo Video http://youtu.be/6WnPBoNSpkc

Enter to Win the Ultimate VIP Experience: http://jagercontest.ca/contests/halloween-contest/

Jägermeister Canada on Facebook: https://www.facebook.com/JagermeisterCanada

Written By: Jennifer Boshan
Category: Advertising, Bands, Booze, brands, Design, Digital, Event, Facebook, lifestyle, Liquor, marketing, Music, Online, Party, Promotions, Video
Tags: "Keys N Krates Lucifer", "POV Video", "Rue Morgue", "Stronger Bond", 102.1 The Edge, badass, Dine Alone, Dine Alone Records, Electric Chair, Frankenstein, Halloween "Halloween Contest" "Halloween party" Jager Jagermeister "Rue Morgue" Jagerettes "Shots Happen" Frankenstein "electric chair" POV "pov video" "Monster Truck" "Monster Truck Righteous Smoke" , ICE COLD SHOTS, Jagerettes, jagermeister, Jägermeister Canada, Keys N Krates, Monster Truck, POV, Promo Video, promotional, Shots Happen, Video

Dinner With The Envy

Toronto based band “The Envy” recently released a very cool video for their song Unfaithful. It features the members of te band at a dinner table. The guys find ways to incorporate the plates and glasses into their song. Some pretty creative stuff. Check it out.

Written By: Chris Petrovich
Category: Bands, Content, Music, Online, Social Media, Video
Tags: dinner, The Envy, Video

Jägermeister Canada Presents: Kristin, Newest Jägerette of the Month

The song in the killer video spot is by DIEMONDS, catch them on tour soon. Get the dates here.

For a full interview and photos of Kristin, check her out at http://www.jagermeister.ca or http://www.facebook.com/jagermeistercanada

Written By: Jennifer Boshan
Category: Bands, Booze, Music, Video
Tags: Diemonds, Jägerette of the month, jagermeister, Kristin, Shots Happen, Video

Little Black Submarines Video

The Black Keys seem to make the most of their videos while taking a very minimal approach. This is their latest offering for “Little Black Submarines” off of El Camino. It’s not quite as entertaining as the “Lonely Boy” video but definitely blog post worthy.

Check it out

Written By: Chris Petrovich
Category: Bands, Contest, Music, Online, Video
Tags: black keys, el camino, little black submarines, lonely boy, Music, Video

Old Spice – Doing amazing things online….

The Old Spice man is now an icon. He is everywhere and doing amazing things bringing smiles to people everywhere.

Another major item in our lives are interactive videos – letting the user generate content and sharing with your social network is a way to keep the video relevant.

Bring the two together and you have hours of fun. Check out the video below and than record your own muscle remix… Enjoy.

Old Spice Muscle Music from Terry Crews on Vimeo.

Written By: Sarah Brown-Duncan
Category: Advertising, brands, Design, lifestyle, Music, technology, Video
Tags: awesome, campaign, icon, muscle man, muscles, Old Spice, Old Spice Muscle Music, promo, record, social networking, song, Video, vimeo

Obama and Romney – Call Me Maybe?

President Barack Obama and presidential candidate Mitt Romney – Call me maybe?

I went away for the weekend and came home to this. Pretty much the best ‘welcome home’ present ever. Here is every Carly Rae Jespen viral rendition [if you, like myself, missed the hilarity this weekend].

Harvard U Baseball team.

75 random Youtube mashups.

I’m not sorry for sharing this. Jut for sharing it late

Written By: Jennifer Boshan
Category: Comedy, Music, Online, Social Media, Video, Web
Tags: "Barack Obama", "Call Me Maybe", "Carly Rae Jespen", Harvard U Baseball, Mitt Tomney, Music, Obama, Video, viral, YouTube

Beyond the Viral Video – Old Spice’s Social Sass

Advertisers are slowly beginning to get it: videos go viral everyday and its’ almost always by accident. So fine if getting your brand spot to go viral is a short-term goal but the reality is, it takes an entirely successful social campaign to slam a home run. [We're going to a Jays game on Monday so I'm brushing up on my Baseball metaphors].

The days of the Budweiser “Wasssup?” catchphrase are long passed because hundreds of videos go viral everyday. Customers, especially in the social sphere now demand a more social and interactive experience.

It has also become mandatory for a major brand to maintain social authority across all social media channels and the challenge is – how to stand out from the crowd.

Old Spice’s brand has definitely evolved along with its spokespeople over the years, from Isaiah Mustafa to the more recent dude below – (who is breaking up with Heather Graham because he needs his space):

Though Old Spice’s super manly tone of voice and mashup of Internet culture has remained consistent.

What are your thoughts? Who’s getting the social right and should they be taking notes from Old Spices’ sass?

@RTAJennifer

Written By: Jennifer Boshan
Category: Advertising, brands, lifestyle, marketing, Online, Promotions, Social Media, Video
Tags: baseball, budweiser, Heather Graham, Old Spice, Social Media, Video, viral, YouTube

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