QR codes have been exhibiting an uncharacteristic characteristic lately—they’ve been not sucking as much. Developed by ad agency BBDO in New York, this is the most social beer glass you’ve ever seen. It’s literally activated by the product—you pour a Guinness into the glass, and the beer’s black color fills out the code. (Those lighter amber-colored beers are useless here.) Scan the code with your smartphone, and it tweets about your pint, updates your Facebook status, checks you in via Foursquare, downloads coupons and promotions, invites your friends to join you, and even launches exclusive Guinness content.
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