ROOFTOP AGENCY

QR codes have been exhibiting an uncharacteristic characteristic lately—they’ve been not sucking as much. Developed by ad agency BBDO in New York, this is the most social beer glass you’ve ever seen. It’s literally activated by the product—you pour a Guinness into the glass, and the beer’s black color fills out the code. (Those lighter amber-colored beers are useless here.) Scan the code with your smartphone, and it tweets about your pint, updates your Facebook status, checks you in via Foursquare, downloads coupons and promotions, invites your friends to join you, and even launches exclusive Guinness content.

Written By: Jennifer Boshan
Category: Beer, brands, Digital, Facebook, marketing, Online, Social Media, technology
Tags: BBDO, beer, facebook, Foursquare, glass, Guinness, new york, Qr Code, social, Twitter

Painting enormous QR codes that are scannable from the air is something of a rite of passage for tech nerds—sort of like tagging a railway overpass in your hometown when you were a kid. Now, Facebook has gotten in on the action, unveiling a 42-foot wide QR code on the roof of its new headquarters at 1 Hacker Way in Menlo Park, Calif. When scanned, the code opens a Facebook fan page devoted to the code itself—a solipsistic bit of foolishness that perfectly mirrors some of the underwhelming aspects of QR codes themselves. This being Facebook, a lot of geekery went into testing the code. One employee hacked a Canon camera’s firmware, strapped it to a homemade remote-controlled helicopter, and flew it over the roof—where it was able to take photos of the code. Of course, it worked.

Full Article by Tim Nudd of AdWeek here

Written By: Matthew Parrish
Category: marketing, Social Media
Tags: facebook, Hacker, Qr Code

Qr Code

Guinness QR Cup Reveals Scannable Code When Full

Facebook Paints Giant, Useless QR Code on Roof of Headquarters