Displaying posts tagged as "marketing"

marketing

 

 

 

Position: Music Coordinator

Location: Toronto Ontario

Start Date: February 2013

Reports to: VP of Marketing 

Job Purpose:

This position is a direct reflection of the scene and the culture that exists within electronic music. Key relationships / partnerships are a key component to the position. Must be well known within the music scene, understand touring, artist sponsorships, client relations, nightlife culture and overall be well respected within the EDM community. Additionally they possess a strong marketing and brand development background – a specialist in BTL  / guerilla initiatives & tactics.

Key Responsibilities & Critical Success Measures

Unify the Team

  • Ensure all ideas / concepts are sourced, budgeted, ordered & implemented
  • Ensure that all departments adhere to your project timelines / meet all of their timelines
  • Provide cost effective solutions to offset budget spends

Event / Tour Teams

  • Sourcing & management of key members of the on site team: trained, correctly dressed, vocal, energetic etc.
  • Provide clearly defined roles to each member of the team(s)
  • Provide a solid, respected & educated team to each activation
  • Ensure teams are briefed, prepped, paid, fed & looked after.

Integration of Event Tools

  • Sourcing, pricing & ordering of key tools: DJ branded gear, lighting, sound / audio, co-branded items
  • Ordering, building & tracking of all music tours, events & activations 
  • Providing clear instructions to regional teams on how to integrate themselves into the activations
  • Brainstorm & provide unique insight into development of new brand tools

Decks

  • Development of brand PowerPoint decks
  • Focus: staffing, feedback, key learning’s, successes, order quantities, training & recaps
  • Work side by side with the brand teams to ensure best practice is the only way Rooftop delivers a campaign

Operations / Logistics

  • Responsible for music event inventory: ordering, shipping (pre & post), general upkeep, repairing…
  • Provide integral budgetary solutions

Budget Control

  • Contribute to a music event budget ensuring that on site teams & elements have been accounted for 
  • Provide budget solutions for various project phases: brainstorm, design, build, on site

Personal Characteristics

  • In-depth knowledge on how a company runs and curiosity about the category and industry
  • Strong organizational, interpersonal and communication skills
  • Ability to build sustainable rapport with key contacts within the business and wider consumer group, in formal and informal (social) settings
  • Ability to express self in a clear, succinct, compelling and energetic manner in individual and group situations, adjusting language and style to capture the attention of the audience and organizational skills
  • Skills in leading and motivating people to achieve individual, team and project results
  • Champion of new ideas and initiatives; ability to identify new business opportunities and makes them a reality

Additional Information 

To apply for this position please send your resume and cover letter to careers@rooftopagency.com Subject: Music Coordinator. Only qualified candidates will be contacted.

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Category: Careers, Job Posting, marketing, Music
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This creative spot by John St. is one of 3 ads introducing Wiser’s new Whisky, called Spiced. Get Spiced Up!

Through the clever use of imagery, the video would have you believe that Wiser’s spicy new blend houses the spirit of both the thoughtful woodcarver and the insane lumberjack – because there’s a little bit of both in each of us. This marketing initiative certainty differentiates Wiser’s apart from other Whisky’s on the market but what’s the real deal with the ‘spiced’ trend?

Give it a try and let us know your thoughts.

Have a favourite cocktail incorporating the new Whisky?

Let me know @RTAjennifer

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Category: Booze, brands, lifestyle, Liquor, marketing, Video
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Dine Alone records along with their Dine Alone Foods division have recently released an Iphone app.  The idea of the game is to shoot fatty foods into the Hungry Man’s mouth until he explodes…that’s how you beat every level.  If you beat all of the levels you get a free mp3 download.

Each level has a song by a Dine Alone artist playing along with posters and pictures of their artists in the background. Once you beat all the levels you get a free mp3 download….but be careful!! They also throw some healthy foods in there to throw you off.  Make sure not to feed him those.

It’s free to download.

 

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Category: Bands, Content, marketing, Music, technology, Uncategorized, Video Game
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