Check out the freshly released video from Jay-z and Kanye for no church in the wild. It’s an all out riot scene! Very cool video.
Wayne Coyne describes this feat as a kind of ”Magical Mystery Tour”. It’s all about experiences and engaging the audience. In this new ‘social’ age fans want to be engaged, they don’t want to be spectators anymore, they want to experience first hand. This sentiment sits behind The Flaming Lips decision to embrace the digital world as they challenge Jay-Z’s Guinness Book of World Records title for the most live shows ever performed in different locations, in a 24 hour span.
In a nearly 30 year career, the Flaming Lips have never adhered to conventional wisdom. In a seriously bold performance this summer, they will continue pushing boundaries and searching for what singer Wayne Coyne refers to as “absurd.”
They’ll board a bus that will take them across the American south, beginning in Memphis and winding up in New Orleans. En route they will give 8 different live performances.
The endeavour is being put on by MTV’s O Music Awards, at which the Flaming Lips are nominated for the “Digital Genius” award. The awards show will take place concurrently with the bus trip on June 27, 2012, and will be viewable entirely via live stream at OMusicAwards.com.
This marathon live experience follows a prolific output of recorded music distributed in unique ways, such as a 24 hour song, a variety of releases that require you to eat your way to the product, and a song that is designed to be heard only when 12 YouTube videos play at once.
In the video above, Flaming Lips lead singer Wayne Coyne talks about the trip, the connective power of digital music, and what it means to be called a “digital genius.”