Displaying posts tagged as "jager"

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Jägermeister Canada: Does Canadian Music Week

Canadian Music Week is in full force and Rooftop Agency is in the middle of it. Not sure what to hit up this weekend? Check out the Jägermeister Canada Sponsored Events below because that’s OBVIOUSLY, where the party is!

Find the Jägermeister Jägerettes and get hooked up with Jäger merch and Ice Cold Party Favours.

FRIDAY MARCH, 22 [ALL WEEKEND LONG] at THE BOVINE SEX CLUB

Bovine Sex Club showcases - All Weekend Long. Ice Cold SHOTS HAPPEN until 4:00AM

FRIDAY MARCH, 22ND at MODEL CITIZEN

Audio Blood at Model Citizen - Friday, March 22nd

SATURDAY MARCH, 23.TRUTH EXPLOSION MAGAZINE ’10 Year Anniversary Party’ at VIRGIN MOBILE MOD CLUB.

SATURDAY MARCH, 23RD at THE HIDEOUT, TORONTO

Jägermeister Presents: Diemonds & Dance Laury Dance at the Hideout Toronto - Saturday March, 23rd

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Category: Bands, Booze, brands, Liquor, Music, Online, Party, Promotions, Uncategorized
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How To Carve A Custom Jägermeister Jack-o-lantern

Jen and I set out to create a custom Jack-o-lantern for Jägermeister this Halloween. Their logo is pretty detailed so it seemed like quite the daunting task…

Below you will find some process photos of the 6hr project. The final photo for our client is at the bottom of this post.

Step 1: Trace Logo with Sharpie via projector

Step 2: Carve Logo using various tools. I decided not to go all the way through – so I could keep all the “islands” of the stencil.

Step 3: Finish logo before light and thickness tests.

Step 4: First light test – as you can see the pumpkin was thicker in some spots resulting in not enough light leaking through.

Step 5: Carve deeper to allow more light to leak through.

Step 6: Final light test. Pretty happy with it! Spooky!

Step 7: Final spooky location shoot during the night. This is the final image Jägermeister picked for their Halloween campaign.

Photos By: Jennifer Boshan

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Category: Booze, brands, Content, Design, Liquor, marketing
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Friday The 13th party cage stage 2

Tomorrow we do all the final decorations and small details (Lights, LED’s, POS and more!)

Stay tuned!

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Category: Booze, Liquor, Llifestyle, Party, Promotions
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Half done the Jäger Friday The 13th party cages

The first 4 Jäger party cages are done! Shipping out to Vancouver and Alberta today. Stay tuned for full photos of the party cages in action!

Photos of wrapped and ready for shipping party cages below…

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Category: Liquor, Llifestyle, marketing
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Jäger Friday The 13th cage construction

Today Chris and I are working on constructing 8 massive party cages for Jägermeister parties and the Jägerettes to dance in.

You can enter a contest to win some awesome Jäger Friday The 13th tickets to events + more at the Jagercontest.ca

See photo below of some of the decor being painted etc.

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Category: Liquor
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Monster Truck’s – Seven Seas Blues Videoshoot

On the weekend I once again had the pleasure of checking out a Monster Truck show.  The guys played an unreal show as usual and had the upstairs of the El Mocambo going crazy.

I recently stopped in on the set of the video shoot for “Seven Seas Blues” to bring the guys bottle of Jäger for St. Patty’s and got a sneak peek of how the video is gonna look.

Here’s a ‘making of’ clip the band just put out. Enjoy!

 

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Category: Llifestyle, Music, Online, Party, Video
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Friday The 13th – Party Cage Photo Backdrop

We have a series of Jägermeister Friday The 13th parties happening 04.13.12 in Toronto, Ontario, Montreal, Quebec City, Edmonton, Alberta, Vancouver and Victoria.

Each party will have a 4×8 party cage. We spent the day building a prototype. The vibe is something found in a Mad Max  back alley environment.

See some of the process photos below…

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Category: Liquor, Party, Promotions
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Office Happy Hour Flashback

A few weeks ago we created a fun new way to share favourite drink reciepes and explore new drinks. Office Happy Hour!

For my turn I introduced our team to the “420″…it’s been a favourite summer drink of mine. It’s the type of drink you mix up on the fly or work into a summer trip to Toronto Island.

  • How To:
  • 1 shot Vodka (I prefer Russian Prince cause it’s cheap and dirty…but use what ya got)
  • 1 shot Sour Apple (If it’s green it makes you GO GO GO!)
  • 1 part Apple Juice (from a can is always better…but use what ya got)
  • 1 part Orangina (Mmmmm!)
  • 1 part 7UP (Bring Fido Dido back. He was rad…just saying)
  • 1 part Cranberry juice (this is for colour only…helps swamp up the taste too)
  • 1/2 can of PBR (you will usually have these with you anyways)
  • 1 shot ice cold Jäger (sits on the top or sinks to the bottom…all depends)

You can mix these individually or make a 2L to go. I recomend the latter. Smooth sailing.

 

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Category: Beer, Happy Hour, Liquor, marketing
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Jägermeister Hunting Lodge pop-up Sydney success

Jägermeister Hunting Lodge

Jägermeister Australia reactivated its popular Hunting Lodge for the third time at Sydney Festival in January, bringing the pop-up bar space to the city for the first time. The activation proved a huge success with an estimated 11,000 music fans and festival goers visiting the Jägermeister Hunting Lodge.

Over the following three weeks more than 7,000 Jägermeister drinks were consumed, the most popular of which was Jägermeister and ginger beer with fresh lime, accounting for more than half of all drinks sold.

The authentic Jägermeister Hunting Lodge brings to life the unique heritage and mystique behind the legendary premium spirit, offering a totally new engagement with the brand. Set amongst the greenery of Sydney’s Hyde Park, the Hunting Lodge was at capacity during performances and DJ sets by Tim Finn, Emma Louise, Josh Pyke, Washington, Nick Zinner and Tune-Yards. Music fans were also entertained with surprise one-off performances from Brous, Salvation Street Shout, Ray Beadle, Ngaiire, Gramophone Man and more.

Jonathan Howells, group brand manager said: “The Jägermeister Hunting Lodge offered a unique pop-up space partnered with top musical acts that really appealed to both the Festival and Sydney market. Jägermeister has always aligned itself closely with the music scene and the third appearance of the Hunting Lodge, this time at Sydney Festival, was the most successful yet.”

With a nod to the brand’s heritage, the themed space is made entirely of logs complete with a wooden deck, timber floor, stone fireplace and 12 metre long bar. It was launched in 2011 at Splendour in the Grass, and appeared soon after at the Jägermeister Independent Music Awards in Melbourne. It is a step in a new direction for the iconic brand, inviting people to be part of the Jägermeister story and reappraise the new Jägermeister drinking occasion with the introduction of the Jägermeister and ginger beer long drink.

Note: from www.eatdrink.com.au

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Category: Booze, Event, Liquor, Llifestyle, marketing, Music, Promotions
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2012 February Featured Jagerette – Grandtheft

Meet Sloan our Featured Jägerette of January 2012

For more photos and an interview with Sloan check outhttp://www.jagermeister.ca or http://www.facebook.com/jagerettescanada

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Category: Llifestyle, Music, Video
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