Displaying posts tagged as "Instagram"

Instagram

Social Media Internship Opportunity!

 

Position: Social Media & Content Intern

Term: Internship

Location: Downtown Toronto

Salary: N/A

Start Date: May/June 2013

Company Overview:

Rooftop is a versatile lifestyle agency specializing in music / entertainment, event marketing, and content creation. Rooftop Agency is currently seeking an Events & Promotion Intern interested in gaining valuable, hands-on experience working in a fast-paced, multi-faceted marketing and promotions agency.

Position Description:

  • Daily social media management including communication on multiple brand pages

  • Uploading photo sets, professionally responding to Facebook fan’s comments and questions

  • Researching best practices, social media trends and competitors campaigns

  • Assisting onsite at Events & Festivals as required

  • Benefits include – invites to activations, tickets to concerts, Jägermeister branded wearables

Requirements:

Interest and experience in Social Media, Content Management and Development. Proficient in Facebook, Twitter, WordPress, Instagram and other Social Media platforms. Familiar with Microsoft Office (Word, Excel, PowerPoint), Experience working with Adobe Suite [Photoshop, Illustrator, In Design] an asset. Must have own computer and be available 10am – 5 pm  2 – 3 days per week.

Additional Information:

This is your opportunity to gain a wide range of experience within a quickly evolving agency with multiple, international clients.


Please email your resume and cover letter to careers@rooftopagency.com  with the subject “Social Media Internship” to apply for this position.

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Category: Advertising, Bands, brands, Careers, Content, Contest, Design, Digital, Event, Facebook, Industry News, Instagram, Job Posting, lifestyle, marketing, Mobile, Music, Online, Promotions, Social Media, Twitter, Video, Web, Youtube
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Jumping On The US Election Day Train

It’s the last rumble of Presidential Election campaigning and Will Ferrell has one last message for the US public, he will literally do ANYTHING to get you to vote… for Obama.

Interested in keeping in the know this election day? Check out the social media and live streaming options of the full day as it unfolds.

For the more visual voter, follow along with Instagram’s Electiongrams with the hashtag #NBCpolitics

US residents can share their election photos with the country by using the hashtag – #NBCpolitics. The map of photos is updated live and can be sorted by state so that we can all watch very little happen, in real time.

Prefer your digest in 140 characters or less? Livestream the US Presidential Election via Twitter hashtag #Election2012

 

Coverage will be live on TV starting at 7PM EST tonight. Head over to Mashable for a full list of online steaming options. Happy Election Day!

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Category: Digital, Instagram, Online, Social Media, Twitter, Web
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Are You Getting Enough Likes?

This cute comic pretty much sums up a brainstorm we had during our recent RTA teambuilding retreat. What motivates you to be active in social media, if not interaction and ultimately, gratification?

Let me know… please?

@RTAJennifer

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Category: Comedy, Content, Digital, Online, Social Media, Web
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Paul Simon Wants Your Instagram Travel Photos

To accompany the rerelase of Graceland Paul Simon has launched #Graceland25 Instagram contest, and it kicks off today.

The opening track on Paul Simon’s 1986/87 albumGraceland, titled “The Boy In The Bubble,” is an ode to the “miracle and wonder” of modern technology.

In the ’80s, it was the rise of 24/7 broadcast media, a burgeoning telecommunications industry and medical breakthroughs like “the baby with the baboon heart.”

Twenty-five years later, we live in a new era of miracles: instantaneous peer-to-peer communication, real-time global information networks and unfettered access to limitless media. Technology is, once again, turning the status quo on its head and sparking revolutions around the world.

It’s a poignant time for the re-release of Graceland, a pivotal album in Simon’s career. Not just a commercial and critical success, it’s notable for introducing world music to many, and Simon experimented heavily with electronic drums and synthesizers — a new creative direction for him at the time.

The anniversary collector’s edition contains exclusive unreleased material. But more than that, Simon’s team is tapping into digital media with the hope of reaching a new and socially engaged audience.

“When I first met with Sony Legacy to discuss this project, we all agreed that we wanted to find some creative ways to breathe new life into a classic record, and to reach a younger demographic,” says Elliot Fox of Sneak Attack Media, the agency that assisted with the digital campaign. “We all felt that the ideas and music on Graceland have the potential to live on forever, and people of all ages just need a chance to interact with them.”

Their key point of entry: Instagram.

The #Graceland25 contest launches today, and the team wants to see Instagram travel photos from fans. With the #Graceland25 hashtag, simply share the best Instagrams of your journey to Facebook, Twitter or Tumblr, and you could win the 25th anniversary box set, a Yamaha acoustic guitar and other prizes. Those familiar with the record know that travel and rebirth are important themes, and this collection of “vintage” visual travelogues is fitting.

But there’s more to the digital campaign. Sony Legacy aims to explore the rich history behind the creation of the album, much of it recorded in South Africa with local musicians during the apartheid regime. It introduced American audiences to artists like Ladysmith Black Mambazo, and mired the release in international politics.

To top off their social campaign, Sony looked to YouTube, often the primary destination for young music fans. Cover song videos are big, and the label tapped some indie rock heavyweights to perform their renditions ofGraceland classics. Guest artists include Givers (see below), Oberhofer, Bosco Delrey, Brett Dennen and more to be announced.

“The band Givers from Lafayette, Ala. contributed a cover of the song ‘That Was Your Mother.’ They were able to bring in legendary musician Dickie Landry to play saxophone on their cover,” says Fox. “Landry is actually credited with playing saxophone on the original version of the tune for Graceland. The outcome was pretty astonishing.”

From Mashable. 
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Category: Digital, Facebook, Instagram, marketing, Music, Online, Promotions, Social Media, Twitter, Video, Web
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Neil Young – AMERICANA – Crazy Horse

Neil Young has launched a nostalgic Instagram campaign to promote  Neil Young & Crazy Horse’s upcoming album ‘Americana’.

So, what does Americana mean to you? Capture that in one frame, Instagram the shot and hashtag #neilyoungamericana. Your vintage inspired snapshot of Americana will then be plotted on this sweet map below [or rather, the live version at http://americanamap.neilyoung.com/].  Make sure to add your location.

Pre-order “Americana” at http://neilyoung.com/ before it hits stores on June 5th!

For a taste check the latest video from ‘Americana’ for “Jesus’ Chariot (She’ll Be Coming Round The Mountain)”

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Category: Bands, marketing, Music, Online, Promotions, Social Media, technology, Video
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Why Floyd Mayweather Pulls No Punches With Social Media

Floyd “Money” Mayweather will tell you he’s the greatest boxer in the world, and with a professional record of 42-0 he may well be right. But what’s not up for debate is whether any other fighter is within punching distance of him in the digital ring.

Mayweather has more than 2.7 million followers on Twitter, where he frequently interacts with fans and posts updates on adventures with his crew of friends and supporters, the Money Team. But Twitter is just the beginning of Mayweather’s online involvement. He has about 1.3 million subscribers on Facebook, and his YouTube channel has amassed nearly 5 million views. He’s even using Instagram, where he’s racked up nearly 300,000 followers to become one of that network’s most popular athletes.

Mayweather is more than popular, though — he’s also creative and original. He recently used his website FloydMayweather.com to live-broadcast a full day of training for his upcoming title fight against Miguel Cotto. In another recent example, he used Spotify to share the music he uses to get pumped up during his fight prep.

Mayweather takes on Cotto this Saturday night, but carved out some time from his training schedule to trade emails with Mashable. Read on to see why he keeps his social presence authentic, how he stays connected with fans, and what he’s excited about next in the tech space.

Q&A with Floyd Mayweather, Jr.

People know you’re big on Twitter, but many don’t realize that’s only the beginning of your tech involvement. Want to give everyone the fuller picture?

I like all of the tech platforms, and try to use them all too. I have accounts on Twitter, YouTube, Facebook and a very active website. We post a lot of the things I do on all of them. For me, it’s all about entertainment, and then to make sure whatever I am doing shows up on all my sites or posts is a great thing. I give the fans what they want to see.

You really seem to enjoy using the Internet to give fans a look at what your life is like. Why?

As I have said before, what you see is what you get. I like to engage my fans in every way possible and show them what it is really like behind-the-scenes. With all of the technology now, I put the Money Team to task and told them whenever we can entertain the fans — including my training for a fight and things that go on in the gym — I want to do it. It’s also important to me that fans, especially the younger ones, see the hard work it takes to be the best. My fans have been dedicated to my career, and it’s the least I can do to give back to them.

Social media can lead to controversy, though. During Linsanity, you got some criticism when you tweeted that Lin wouldn’t be getting as much praise if he was black. Was that more an example of how social media can be a trap for athletes, or more an example of the unfiltered authenticity that makes Twitter great?

Even though this is old news by now, everyone is entitled to their own opinion, and I stand by what I said. Remember that I started the tweet with saying he’s a good player, but no one wanted to say anything about that part of the tweet. I am outspoken and feel it is okay to say how I feel, whether or not some people don’t agree with me.

Earlier this year, people were pretty amused by some photos @50cent tweeted of you two posing with huge stacks of cash. What’s the backstory there?

50 is one of my best friends. We met almost 10 years ago, and have a strong bond and friendship.  We have a lot in common, do our thing and have fun, too.

After your fight this weekend, what’s next for Floyd Mayweather in the tech and digital ring?

Right now, my focus is Miguel Cotto on May 5. But once the fight is over, I will refocus on this area. I constantly come across new startup opportunities. I recently saw a demo for a casino game for the iPhone byRockLive that looks amazing. The CEO is my friend, and I keep telling him to get it out as soon as he can because I can’t wait to play it.

 

Article courtesy of Mashable.com.

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Category: Apps, Facebook, Online, Social Media, Twitter, Web
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With Help From Facebook Timeline, Viddy [Instagram for Video] Becomes Top Free iPhone App

With the skyrocketing popularity and billion-dollar sale of Instagram, there’s an ongoing race to apply Instagram’s wildly successful photo sharing model to mobile video. There are a number of startups vying to claim the “Instagram for Video” title, with Socialcam, Viddy, Klip, Mobli, and even the infamous Color all in the running. Yet, today brings evidence that Viddy may now be the one to beat, as the social video sharing app became the top free iPhone app on the App Store — with much of that growth emanating from its new Facebook Timeline app.

Viddy, which celebrated its first birthday on April 11th, enables users to shoot, customize, and share 15-second video clips directly from their mobile devices. Its video creation platform allows users to choose from custom video overlays and audio effects from their favorite musicians, movies, and celebrities, and share their short video clips across across social platforms like Facebook, Twitter, and YouTubes.

The startup closed a $6 million Series A round back in February from investors like Battery Ventures, Greycroft Ventures, Qualcomm, and Bessemer Ventures, bringing its total funding to $8.2 million. Viddy saw over 40 million app views in January, thanks to the effort the startup has put into recruiting celebrities and influencers custom premium Video FX layers, giving artists, movie studios, etc. a way to promote their brand through mobile video.

Today, Viddy’s community is 8 million-strong, according to Viddy Co-Founder and CEO Brett OBrien, but the app has seen an even more significant bump in growth since launching its Facebook Timeline app in February. For some quick background, back in January, Facebook announced a new product called Actions, which saw it partnering with over 60 startups to give them the ability to add their “stories” through apps created specifically for Facebook Timeline. Actions basically create a new way for your favorite apps to present their structured data, with Facebook turning their content streams into visually engaging experiences.

The new Timeline features have been a boon for video apps, as Colleen reported earlier this month, and Viddy is no exception. Since launching its Timeline app in February, Viddy has seen over 15 million interactions with its content on Facebook, with over 1.7 million users signing on. Viddy also says that it’s averaging 300K new registered users per day, an average that has seen a significant bump since February.

The race for the “Instagram for Video” crown is on, and Viddy is looking to take the lead.

For more, check out Viddy on the App Store here. More on Facebook Timeline video apps here.

 

From: Techcrunch.com

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Category: Apps, Facebook, Online, Social Media, technology
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A Creative Social Media Marketing Mini Case Study: Sharpie

Looking for some inspired and innovative social media marketing ideas from the guys/gals who are getting it right? Check out this feature on Sharpie’s social media successes.

Giving credit where credit is due!

Sharpie

Sharpie is the permanent marker company. Through social media and other marketing efforts, this company has taken an ordinary commodity and turned it into a common noun.

Sharpie excels on Twitter, but they also make good use of their blog and Instagram and have even formed their own community. Here are some things to learn:

Mix up your background images. Notice how Sharpie incorporates various images. Over the last four weeks, they have had at least the following three images on display.

Spotlight your customers. Smart businesses know that satisfied, loyal customers drive their business. One way to increase loyalty and retention is to focus attention on your customers’ creativity. Sharpie does this through sharing samples of customers’ artwork.

Feature case studies. Sharpie makes a subtle double-play on their blog. First, they tell stories about their customers (and what customer won’t go tell their friends to see them featured online?). Second, they use blog posts to inspire creativity from their fans. It’s as if they’re saying, “Who can top this Sharpie Snow Leopard?”

Start your own online community. This strategy won’t make sense until you reach a certain size, but at some point you may decide to take your audience from the public social networks and create your own unique community. Social Media Examiner recently did this with Networking Clubs. Sharpie invites their community to engage through art challenges where users vote for the best submissions.

 

At socialmediaexaminer.com you will find 6 more mini case studies just like the one featured here. Credit to Phil Mershon for the insights and for inspiring me to share them with you.

 

Let me know what you think by Tweeting @RTAJennifer.

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Category: Advertising, brands, Content, Design, Facebook, marketing, Online, Promotions, Social Media, Twitter
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Facebook Acquires Instagram & Androids Get to Play

By far the largest acquisition in the 8-year history of Palo Alto-based Facebook, the purchase comes just weeks in advance of when the world’s largest social network is expected to launch a US$5-billion IPO.
 

“Ahead of its blockbuster initial public offering, Facebook Inc. bolstered its photo-sharing features Monday by acquiring photo-sharing mobile app Instagram in a US$1-billion cash and stock deal.

By far the largest acquisition in the 8-year history of Palo Alto-based Facebook, the purchase comes just weeks in advance of when the world’s largest social network is expected to launch a US$5-billion IPO, which would be among the largest public stock offerings in the history of the United States. Instagram had previously raised about US$47-million in venture capital funding, suggesting a massive windfall for the startup’s early investors.

Last week, the Wall Street Journal-owned tech news site AllThingsDigital reported Instagram raised another US$50-million in a funding round led by Sequoia Capital and valuing the San Francisco-based company at about US$500-million.

News of the acquisition sent shares of Shutterfly Inc., which offers a rival technology to Instagram, tumbling more than 8.5% to US$27 on the Nasdaq Stock Exchange shortly after 1:30 p.m. ET. Redwood City, Calif.-based Shutterfly went public in 2006 and currently boasts a market value of approximately US$1-billion.

The move to integrate one of the most popular photo-sharing applications hearkens back to 2007 when erstwhile social networking leader MySpace paid US$300-million for Photobucket‘s technology. MySpace has suffered a precipitous decline since News Corp. paid US$580-million for the company in 2005, eventually being sold off for a mere US$35-million last year”.

From Financial Post. 

Apparently, some iPhone users aren’t happy that Android owners are finally getting Instagram. CNET’s Emily Dreyfuss examines the insidious tone of the ensuing tweet war.

“Since Instagram became available for Android users yesterday, a lobby of “but that was OUR app!” tweets are starkly highlighting the rift between iPhoners and Androiders.

Vocal iOS fans are unhappy that Instagram is no longer exclusive to them. Suddenly, their club is letting Android users in! How could it be?

The allure of exclusivity is understandable. As a Droid Incredible owner who sat on the sidelines as the Instagram app became increasingly popular, I felt a pang of jealousy and longing whenever I looked at my iPhone-owning friends’ beautifully saturated pictures. I can only imagine that they felt a similar little pang of satisfaction knowing their pictures were “special” in that they weren’t replicable by everyone”…

 

For the full article head to CNET.com.

As an Android user myself – I am pretty pumped to finally have the opportunity to ‘vintage-ify’ my pics. And if it comes at the cost of a bit of elitist upset – right on. Can’t we all just be buds though?

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Category: Facebook, Online, Social Media, technology, Twitter
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