Displaying posts tagged as "advertising"

advertising

From Billboards to Green Spaces – Urban Air

L.A based artist, Stephen Glassman is embarking upon a paradigm project to repurpose billboards across the city of Los Angeles. Introducing, Urban Air.

Urban Air is a wifi enabled green space billboard that would replace advertising while giving back to the environment. Each billboard’s frame would be outfitted with planters, a watering system and environmental censors.

“Urban Air garnered its first international recognition when it received the 2011 London International Creativity Award. Summit Media – a Los Angeles based billboard company – then volunteered to lend their support and donate prominent billboards along major LA thoroughfares to provide the launch pad for the first Urban Air prototype”. – Kickstarter.com

Glassman is trying to raise $100,000 via Kickstarter for everything else and the project won’t be a go until the goal is reached.

I think that this is obviously an extremely innovative project with not only a fantastic environmental vision but it also poses many creative opportunities for the repurposing of traditional ad spaces.

So, basically… head over to Kickstarter and help this guy out!

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Category: Advertising, Art, Design
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TRENDING: Twitter Rolls Out Promoted Tweets for Mobile

Twitter on Tuesday announced it was bringing Promoted Tweets to mobile devices.

The move, which Twitter had announced was coming last month, means Promoted Tweets will join Promoted Accounts on users’ mobile devices. Advertisers can also specify whether their Promoted Tweets will run on iOS, Android or other mobile platforms.

In a blog post, Twitter noted that the targeting is “great for brands who want to increase the prominence and reach of their message to a particular type of mobile user. For example, mobile game and app sellers can now pinpoint the users who are likely to purchase their products.”

Mobile users will see such tweets in the timelines of their iOS and Android Twitter apps. Promoted Tweets will appear in the timeline just once. The company claims that it will only display the Promoted Tweets in the timeline when they’re “relevant.” If the Promoted Tweet isn’t relevant, you can dismiss it from your timeline with a swipe.

Twitter was careful to note that as users scroll down their timelines, Promoted Tweets will flow with them. Users complained loudly when Twitter rolled out the “Quick Bar” — more commonly referred to as the “dickbar” — last March. The bar hovered at the top of screens as users scrolled, prominently displaying a rotating list of trends, including those paid for by sponsors. The Quick Bar was removed within a month of its release. The new version of Promoted Tweets for mobile appears to be Twitter’s more user-friendly compromise.

Twitter’s migration into mobile advertising comes as Facebook has also begun the process of integrating ads into its mobile apps.

Both are behind the curve compared to Google, which could see as much as $4 billion in revenues from mobile advertising in 2012, according to one analyst’s projection.

Advertising accounts for the bulk of Twitter’s revenues. The company generated $139.5 million in ad sales in 2011, according to estimates from eMarketer. Ad revenues are expected to grow 86.3% to $259.9 million this year.

Image courtesy of iStockphoto, ymgerman

By Mashable

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Category: Advertising, brands, marketing, Online, Social Media, Twitter
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Fanta Fans Go Timeline Traveling on Facebook

Brand hides cartoon characters throughout history By Tim Nudd

Here’s a pretty tasty early brand experiment with the new Facebook Pages. Fanta has hidden four of its cartoon characters—Gigi, Floyd, Lola and Tristan—somewhere on its timeline, which stretches back to the soda brand’s founding in 1940. [Last] week it began dropping hints about the whereabouts of Gigi, who, it turns out, was hidden in a photo back in 1956. (After fans figured it out, Fanta began adding a link directly to the photo.) To bring Gigi back to the present, fans have to like the photo 1,956 times. Expect similar clues for the other characters in the coming weeks. The brand is on the ball with the new Pages format—also check out how its profile picture merges with the larger cover photo. It’s nice to see a brand embrace the new Pages as a true creative canvas. Hat tip to Griner.

Credit to Adfreak.com

 

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Category: Advertising, brands, Design, marketing, Online, Promotions, Social Media
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Lets Go Bowling With The Horror Channel

These balls really make me want to go bowling – they are pretty rad!

What would you think if you went bowling with some buds and reached down and realized that all your balls looked like gross severed heads! Gross!

Don’t freak out too much…just a clever advertising prank! The artwork was done by spraygun artist Oliver Paass, for a horror-themed German TV channel 13th Street.

13th STREET – Bowlingheads (Case Video) from RUOK on Vimeo.

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Category: Design
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