L.A based artist, Stephen Glassman is embarking upon a paradigm project to repurpose billboards across the city of Los Angeles. Introducing, Urban Air.
Urban Air is a wifi enabled green space billboard that would replace advertising while giving back to the environment. Each billboard’s frame would be outfitted with planters, a watering system and environmental censors.
“Urban Air garnered its first international recognition when it received the 2011 London International Creativity Award. Summit Media – a Los Angeles based billboard company – then volunteered to lend their support and donate prominent billboards along major LA thoroughfares to provide the launch pad for the first Urban Air prototype”. – Kickstarter.com
Glassman is trying to raise $100,000 via Kickstarter for everything else and the project won’t be a go until the goal is reached.
I think that this is obviously an extremely innovative project with not only a fantastic environmental vision but it also poses many creative opportunities for the repurposing of traditional ad spaces.
So, basically… head over to Kickstarter and help this guy out!