Check out this very cool online project done by Nigel Godrich.

Nigel is best known for his work producing Radiohead’s albums. The band actually refers to Nigel as the sixth member of Radiohead because of how much influence he has on their sound.

From the Basement is a collection of sessions from well known artists such as Radiohead, Gnarls Barkley, Beck and Jack White to name a few but the list goes on. Each session includes videos, pictures, and interviews with the artist(s).


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With more than 20 albums in their Music Unlimited discography, The Offspring are definitely a classic – not to be missed – show this summer. Music Unlimited will be set up on site at Echo Beach during the show to introduce you to their new music service.

If you haven’t checked out the service and plan rock out to The Offspring tomorrow – 2 birds, 1 stone. We’re pretty pumped on the service over here at Rooftop Agency, we challenge you to take the plunge!

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This nifty infographic breaks down why we all LOVE social media; it’s mostly all about us and gives us the same mental gratification as eating food or having sex.

BUT don’t stray too far from your own photo albums – because according to Brandignity‘s survey, looking at other people’s photos makes you think they are having way more fun than you! (boo)

It can also let you know if you are narcissistic or just have really low self-esteem.

Check out this feel good infographic and let me know what you think…

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Category: Social Media
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The Old Spice man is now an icon. He is everywhere and doing amazing things bringing smiles to people everywhere.

Another major item in our lives are interactive videos – letting the user generate content and sharing with your social network is a way to keep the video relevant.

Bring the two together and you have hours of fun. Check out the video below and than record your own muscle remix… Enjoy.


Old Spice Muscle Music from Terry Crews on Vimeo.

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This cute comic pretty much sums up a brainstorm we had during our recent RTA teambuilding retreat. What motivates you to be active in social media, if not interaction and ultimately, gratification?

Let me know… please?


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Category: Comedy, Content, Digital, Online, Social Media, Web
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Don’t miss Our Lady Peace on August 19th as they tear up Echo Beach in Toronto, ON. Arrive early and come find us at the Sony Music Unlimited Beach Oasis! If you’re unfamiliar with the Music Unlimited service, dont’ sweat it. We’ll be on site to teach you about all of the incredible features that Sony has to offer.


Have Foursquare? Check in!  There might even be some prizes in it for you :)

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RTA Crew will be onsite at historic Fort York on Saturday, August 18th activating with our client Jägermeister Canada during the #SublimeSummer, Sublime With Rome tour. Sublime With Rome will be headlining with opening acts KO, Ill Scarlett, Pepper & The Wailers!

Come check it out and spend your day jamming out to Sublime hits! @RTAjennifer will be onsite tweeting up a storm and keeping you up to date.

For all event photos, make sure to check us out on Facebook next week!

Doors are at 3:00PM

Set List is as follows:

  • KO 4:50pm
  • Ill Scarlett 5:40pm
  • Pepper 6:40pm
  • The Wailers 8pm
  • Sublime with Rome 9:30pm

See ya there!

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Think of all the quick DIY projects you can now take on and how much time you will save!

I can finally build that bunk bed with a desk under it for the long nights in the office ;)

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Make sure to stop by Echo Beach tonight to see My Morning Jacket w/ Band of Horses at the Sony Music Unlimited Beach Oasis! The first 25 people to stop by the Beach Oasis with proof of their foursquare check-in (@ Music Unlimited Oasis @ Echo Beach) get a free sweet beach mat!

Plus, get the deets on Music Unlimited’s new awesome service and take advantage of the custom built Tiki Bar!


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The RTA office is in full event mode as we prepare for a HUGE weekend, with half of our staff at Heavy MTL and the other half staying back to run the event at Heavy TO. Jägermeister Canada is the title sponsor at both festivals and the activation is the biggest we’ve done all year! Heavy TO expects 20,000 metal heads per day with Heavy MTL expending upwards of 22,000.

Our social media team will be covering the full festival in real time so hop on Twitter and stay in touch. For activation news, autograph signing times and what’s goin on backstage with the bands get at us: @RTAjennifer

Jägermeister Canada will also be giving you full festival coverage from @jagermeisterCA. For set times, autograph signings, backstage access and shots of the activation at JägerWorld just jump on Twitter and get into the conversation. We are stoked to say the least and this Heavy metal playlist happening at the office right now is doin nothing to curb that.

Stay tuned to Jägermeister Canada & Rooftop Agency’s Facebook page for full festival photo recaps!

Heavy MTL Lineup:

Heavy TO Line up:

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Category: Bands, Beer, Booze, brands, Event