Jim Balsillie and Mike Lazaridis, the men who made BlackBerry the must-have smartphone for almost a decade, have stepped down as co-chief executives of Research in Motion, after failing to reverse the company’s ongoing decline. The two will quit their positions immediately and assign their duties to Thorsten Heins.

Having made BlackBerry the once indispensable device for everyone from business executives to students who wanted to check their emails, Facebook’s and BBM Gossip has now become a Canadian company that is failing to fight back against competition from Apple and Google.

The departure of the two from the top jobs at RIM comes just a week before the company’s own deadline for releasing the findings of a management review. Despite public criticism from investors including Northwest & Ethical Investments and Jaguar Financial, the pair insisted last night that their decision was not because of that pressure.



Written By:
Category: marketing
Tags:

THE JAGERMEISTER WINTER MUSIC TOUR
FEAT. KEYS N KRATES & GRANDTHEFT

01/19 Whistler, BC – GLC
01/20 Vancouver, BC – Fortune Sound
01/21 Nelson, BC – Spirit Bar
01/22 Calgary, AB – Commonwealth
01/25 Banff, AB – Wild Bill’s
01/27 Edmonton, AB – The Druid
01/28 Saskatoon, SK – Skratch
01/29 Regina, SK – Pure
01/30 Winnipeg, MB – Green Room
02/02 Ottawa, ON – Babylon
02/10 Toronto, ON – The Hoxton
02/11 Peterborough, ON – Red Dog

Innovative Toronto-based electronic group Keys N Krates have made a name for themselves by putting a live spin on the standard remix. Blending hip-hop and electronica with turntables and live instrumentation, the trio is definitely one you want to check out in concert.

Exclaim! is giving you a chance to win a killer Keys N Krates prizepack. One lucky winner will receive two VIP passes to see the trio live when they hit up the Hoxton in Toronto alongside Grandtheft on February 10, plus a meet and greet with both artists.

Also included is autographed merch from Keys N Krates, including their latest EP Blackout and swag from Grandtheft. If that’s not enough for you, we’ll throw in two swag packages from Jagermeister, which includes a toque, sweatshirt, t-shirt, boxers, a towel and more.

For a chance to win, correctly answer the skill testing question below. You can find the answer to the question here.

Contest closes February 6, 2012

Written By:
Category: Music
Tags: , , , , ,

Rooftop Agency is currently hiring in their Social Media & Content Management department. We are looking for a fulltime person interested in gaining valuable, hands-on experience working in a fast-paced, multi-faceted marketing and promotions agency.

 

Duties:

• Daily communication on multiple brand pages

• Launching, maintaining and reporting on Social Media monthly contesting and promotions

• iPad and Mobile social media campaigns

• Content organization and development online

 

You will play an integral role in assisting our team with the development of key promotions online across multiple platforms.

 

Requirements:

• Independently proficient in Facebook, Google+, Twitter, YouTube, WordPress and Tumblr etc.

• Social Media Marketing / Digital Marketing industry related, Post-secondary education, an asset

• Organized and able to work in a fast-paced team environment

• Enthusiastic team player, with a passion for learning new skills

• Able to work under strict deadlines with minimal supervision

• Minor web basic coding/programming skills HTML / CSS is a plus

• Minor design (Photo, Illustrator and Photoshop) skills a plus

 

This is your opportunity to gain a wide range of experience within a quickly evolving company focusing on Jägermeister, one of the best selling spirit companies in the world. Interested applicants please submit your cover letter and resume via email to: careers@rooftopagency.com

Written By:
Category: Llifestyle, marketing, Social Media
Tags: , , , , , , ,

Check out this awesome video from 33MAG from IglooFest in Montreal

Keep an eye out for the Jägermeister container and JägerCube that we set up. A few videos from inside the cube are below…

Written By:
Category: Event, Liquor, Llifestyle, marketing, Music, Promotions
Tags: , , , , , , , ,

Below is a viral video that simplifies who we target and why. This little lady might just be on to something….

Written By:
Category: Advertising, Design, Labels, marketing, Uncategorized
Tags:

What’s better than 5 people playing 1 guitar? How about ONE GUY playing FIVE GUITARS??? The Envy covers “Somebody That I Used To Know” – by Gotye.

Thanks to Walk Off The Earth for such an amazing cover and Gotye and Kimbra for one of the best songs we’ve heard in the last 10 years!

Please share this video on your Facebook and Twitter pages as well as subscribe to our YouTube channel.

Facebook: http://www.theenvymusic.com/facebook

Twitter: http://www.twitter.com/theenvy

To make this video you’ll need:

Director RICHARD ROTTER, 2 Fender Stratocasters, 2 Fender TC-90′s, 1 78′ Gibson RD, 1 Line 6 DL4 Looper, 1 MXR Carbon Copy, 1 Eventide PitchFactor, 1 ZVEX Super Hard-On, 1 Boss Reverb Delay, 1 Yamaha kick pedal, 3 Fender Devilles, 1 VOX AC 30 CC2, 1 Mesa Boogie Roadster Combo, 10 patch cords, 1 Capo, 30 guitar strings, and terrible spelling.

Written By:
Category: marketing, Music, Video
Tags: , , , ,

17+ Million views in 8 days. I am betting at least 10 of those were from Russell Crowe who tweeted this video a few days ago. I only say that because I’ve watched it several times a day since it’s release.

Cool Fact. The cute blonde is Sarah Blackwood from The Creepshow!

Written By:
Category: Music
Tags: , , , , ,

“Sweet Nothing”
So Sick Social Club feat. Onyx, Psych Ward, Bishop Brigante, Tom Savini & Louie Rankin (Ox from Belly)

Directed by: Tom Vujcic
Produced by: James Martin
First A.D.: Mark Cira
Executive Producers: Amir Radi & Graph Wize
Associate Producer: Sandra Alcocer
Color Corrext/VFX: Dave Cadiz
Make-UP FX: Mitchell Stacey (Inde FX Studios)
Outro Beat by: Sentury Status

“Sweet Nothing” is available on DEAD FRIENDS DON’T TELL coming out this year under Reel Wolf Records. The album features multiple guest appearances including Onyx, Necro, Hopsin, Slaine of La Coka Nostra & more

“Sweet Nothing (Reel Wolf Remix) featuring Onyx, Psych Ward & Bishop Brigante will be available for online purchase along with the “Sweet Nothing (Sick Metal Remix) featuring Canadian metal act Slaves on Dope.

Subscribe @:

http://www.youtube.com/reelwolfproductions

http://www.youtube.com/sosicksocialclub

Written By:
Category: Music
Tags: , , ,

Phones at a dinner or a meeting or even while catching up with friends always are a touchy subject, but a new trick just popped up that gives us hope for the future.

It’s called a phone stack, and it’s a buzzing, flashing reminder of every phone-etiquette rule the world seems to have forgotten.

It works like this: as you arrive, each person places their phone facedown in the center of the table. If you’re feeling theatrical, you can go for a stack. As the meal goes on, you’ll hear various texts and emails arriving… and you’ll do absolutely nothing. You’ll face temptation—maybe even a few involuntary reaches toward the middle of the table—but you’ll be bound by the single, all-important rule of the phone stack.

Whoever picks up their phone is footing the bill.

It’s a brilliant piece of social engineering, masquerading as a bar game. It takes the phone out of the pocket—where you can sneak a glance and hope nobody notices—and places it in the center of attention at all times. Suddenly, picking up your phone is the big deal you always secretly knew it was. And more importantly, it comes with consequences.
But if, after the third ring, you decide your call is more important than your lunch tab, we’re sure your friends won’t object.

Written By:
Category: Uncategorized
Tags:

Pretty basic concept. This is a guide to the year based on how the world search the internet.

Directed by Scott Chan of Whirled and set to the Mat Kearney song “Sooner or Later,” it features many of 2011′s biggest news stories, videos, obituaries and other viral content.

Written By:
Category: Llifestyle
Tags: , ,