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Aatma Studio, whose job seems to be creating Apple concept products that make you feel disappointed by the real ones, is out with a new video—presenting its concept version of the forthcoming iPad 3. Hey, nice internal magnets and near field communication! Whoa, that’s some trippy 3-D multiplayer hologram action! Don’t watch if you want the actual iPad 3 to seem impressive when it’s unveiled next week. Also check out (or don’t) Aatma’s previous video for its concept iPhone 5, which does everything but clean your butt.

 Source: Adfreak.com
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Oh beer money… you make some wonderful things happen.

Budweiser Canada had a really nice idea for its 2012 Super Bowl ad: Surprising two rec hockey teams in Port Credit, Ontario by filling the arena with rabid, ThunderStick-toting, stomach-painted fans for a random night game.

Check it out here:

 

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Category: Advertising, Beer, Liquor, marketing, Uncategorized
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Below is a viral video that simplifies who we target and why. This little lady might just be on to something….

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Category: Advertising, Design, Labels, marketing, Uncategorized
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Phones at a dinner or a meeting or even while catching up with friends always are a touchy subject, but a new trick just popped up that gives us hope for the future.

It’s called a phone stack, and it’s a buzzing, flashing reminder of every phone-etiquette rule the world seems to have forgotten.

It works like this: as you arrive, each person places their phone facedown in the center of the table. If you’re feeling theatrical, you can go for a stack. As the meal goes on, you’ll hear various texts and emails arriving… and you’ll do absolutely nothing. You’ll face temptation—maybe even a few involuntary reaches toward the middle of the table—but you’ll be bound by the single, all-important rule of the phone stack.

Whoever picks up their phone is footing the bill.

It’s a brilliant piece of social engineering, masquerading as a bar game. It takes the phone out of the pocket—where you can sneak a glance and hope nobody notices—and places it in the center of attention at all times. Suddenly, picking up your phone is the big deal you always secretly knew it was. And more importantly, it comes with consequences.
But if, after the third ring, you decide your call is more important than your lunch tab, we’re sure your friends won’t object.

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Here’s an interested spin on the brands and bands collaboration.

17 Cosmetics has launched a new campaign in the UK in which it will promote the songs of 17 new artists.

Every time the company launches a new product, a new ‘make-up’ song will be released from an up and coming band of their choice. The company is working with 17 bands (obvious choice) to collaborate on each project. Each artist wrote a song associated with a product that 17 Cosmetics will release during this campaign.

The band Summer Camp wrote the first featured song called “You Might Get Stuck On Me”, which will is available for free download on 17 Cosmetics’ Facebook page, and is connected to the ‘Magnetized Nail Polish’. This is also an interactive campaign for consumers as they are able to contribute to artist selection and video production.

Below is the first video from Summer Camp.

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Look at the new (more like familiar!) look for the Blue Jays in 2012.

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If it works it’s one of the greatest inventions in modern day science.

I’ve waited for the day that Jäger can repel off of my clothing & shoes!

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Category: Advertising, Beer, Booze, Design, Energy Drink, Fashion, Food, Labels, Liquor, Llifestyle, marketing, Music, Shoes, Snowboarding, Uncategorized, Video, Video Game
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As you may have heard many Zellers stores will be closing their doors in 2012 to make room for American Retailer – Target.

Here are some fun viral videos they have put out. Sad to see another Canadian Retailer going out of business, however cudos for their style and humor.

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Category: Labels, Uncategorized, Video
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No industry is a safe bet for investors these days, especially the rocky aviation industry. Robert Deluce, president and CEO of Porter Airlines, took a giant risk when he established the company a mere 5 years ago. Now the little regional airline that began began with just two Q400 Bombardier turboprop planes on Oct. 23, 2006, has now grown to a fleet of 24, with 16 destinations. Even more planes and destinations are on the way. November will see the addition of two more planes, and service to Timmins and Burlington, Vermont in December.

Although this little airline has seen its fare share of turbulence (ie: the battle over the bridge to the island airport, or thwarting competition from major airliners invading the island), Porter is certainly on a roll!

Let’s see what the next five years will bring… till then, Happy Anniversary little airline!

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Best Buy just announced that it will be selling its online music site Napster to new owner – Rhapsody for an undisclosed sum.

Best Buy acquired Napster in 2008 for $121 million, but did not see much success from the entity and it’s 400,000 subscribers.

The deal between Rhapsody and Best Buy was an all-stock deal (for an undisclosed volume) as the company is trying to catch up Spotify, which has approximately 10 million subscribers.

Let’s see if Spotify has more success with the once renegade music provider.

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Category: marketing, Music, Uncategorized
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