Displaying posts categorized as "marketing"

marketing

Social Media Internship Opportunity!

 

Position: Social Media & Content Intern

Term: Internship

Location: Downtown Toronto

Salary: N/A

Start Date: May/June 2013

Company Overview:

Rooftop is a versatile lifestyle agency specializing in music / entertainment, event marketing, and content creation. Rooftop Agency is currently seeking an Events & Promotion Intern interested in gaining valuable, hands-on experience working in a fast-paced, multi-faceted marketing and promotions agency.

Position Description:

  • Daily social media management including communication on multiple brand pages

  • Uploading photo sets, professionally responding to Facebook fan’s comments and questions

  • Researching best practices, social media trends and competitors campaigns

  • Assisting onsite at Events & Festivals as required

  • Benefits include – invites to activations, tickets to concerts, Jägermeister branded wearables

Requirements:

Interest and experience in Social Media, Content Management and Development. Proficient in Facebook, Twitter, WordPress, Instagram and other Social Media platforms. Familiar with Microsoft Office (Word, Excel, PowerPoint), Experience working with Adobe Suite [Photoshop, Illustrator, In Design] an asset. Must have own computer and be available 10am – 5 pm  2 – 3 days per week.

Additional Information:

This is your opportunity to gain a wide range of experience within a quickly evolving agency with multiple, international clients.


Please email your resume and cover letter to careers@rooftopagency.com  with the subject “Social Media Internship” to apply for this position.

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Category: Advertising, Bands, brands, Careers, Content, Contest, Design, Digital, Event, Facebook, Industry News, Instagram, Job Posting, lifestyle, marketing, Mobile, Music, Online, Promotions, Social Media, Twitter, Video, Web, Youtube
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Photo / Video Internship!

 

Position: Photo / Video Intern

Term: Internship

Location: Downtown Toronto

Salary: N/A

Start Date: May 2013

Company Overview:

Rooftop is a versatile lifestyle agency specializing in music / entertainment, event marketing, and content creation. Rooftop Agency is currently seeking an Events & Promotion Intern interested in gaining valuable, hands-on experience working in a fast-paced, multi-faceted marketing and promotions agency.

Position Description:

·      Shooting experience (Events, Short film, music videos)

·      Sense of composition

·      Editing in FCP, Adobe premiere Pro, Light Room, Photo Shop, illustrator,      InDesign

·      Digital Video/Image industry related experience, Post-secondary education

·      Researching equipment rental options for projects

·      Assisting onsite for Events

Requirements:

Experience in Photo, Or Film Production. Familiar with Microsoft Office (Word, Excel, PowerPoint) FINAL CUT PRO, Adobe CS6. Digital Video/Image industry related experience,. Reel is needed upon request. Post-secondary education. Must have own computer and be available 10am – 5pm  2 – 3 days per week

Additional Information:

This is your opportunity to gain a wide range of experience within a quickly evolving company with international clients.

Please email your resume and cover letter to careers@rooftopagency.com.

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Category: Advertising, Bands, brands, Careers, Contest, Design, Digital, Event, Job Posting, lifestyle, marketing, Music, Online, Party, Promotions, Social Media, Video, Web, Youtube
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Exciting Opportunity! Design Internship

Position: Design Intern

Term: Internship

Location: Downtown Toronto

Start Date: May 2013

Company Overview:

Rooftop is a versatile lifestyle agency specializing in music / entertainment, event marketing, and content creation. Rooftop Agency is currently seeking an Events & Promotion Intern interested in gaining valuable, hands-on experience working in a fast-paced, multi-faceted marketing and promotions agency.

Position Description:

·      Experience with page layouts ( Poster, Magazine etc)

·      Sense of composition

·      Experience in PhotoShop, illustrator,InDesign

·      Industry related experience ( Commercial, Personal), Post-secondary education

·      Researching equipment rental options for projects

·      Assisting onsite for Events

Requirements:

Experience in Graphic Design. Familiar with Microsoft Office (Word,Excel, PowerPoint) , Post-secondary education. Experience in PhotoShop, illustrator,InDesign. Portfolio of work is needed.  Must have own computer and be available 10am – 5 pm  2 – 3 days per week

Additional Information:

This is your opportunity to gain a wide range of experience within a quickly evolving company with international clients.

Please email your resume and cover letter to careers@rooftopagency.com with the subject heading “Design Intern”.

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Category: Advertising, Art, Bands, Beer, Booze, brands, Careers, Content, Design, Digital, Event, Job Posting, lifestyle, marketing, Music, Online, Social Media
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Another CMW Bites The Dust – Jägermeister Canada Recaps an Amazing Week

 

Were you out partying with Jägermeister this Canadian Music Week? Take a peak at the CMW 2013 Recap Video to relive the good times! And if you missed out, here’s a taste of exactly what you missed :)

Have you subscribed to the Jägermeister Canada Youtube Channel yet? Follow the link and don’t miss out on some amazing videos coming out this year. Music Festivals, Music Tours, Epic Cross Canada Parties and Exclusive behind the scenes content – all coming soon.

 

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Category: Advertising, Bands, Beer, Booze, brands, Liquor, marketing, Music, Online, Party, Promotions, Social Media, Video, Youtube
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Dove: Un-Airbrush Images of Models

Dove launches it’s new “Real Beauty” campaign with a call to action to Photoshop un-airbrush unrealistic model photos.

See the before and after image HERE

Download the free Action file HERE

 

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Category: Advertising, brands, marketing
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ROOFTOP AGENCY is Hiring: Music Coordinator

 

 

 

Position: Music Coordinator

Location: Toronto Ontario

Start Date: February 2013

Reports to: VP of Marketing 

Job Purpose:

This position is a direct reflection of the scene and the culture that exists within electronic music. Key relationships / partnerships are a key component to the position. Must be well known within the music scene, understand touring, artist sponsorships, client relations, nightlife culture and overall be well respected within the EDM community. Additionally they possess a strong marketing and brand development background – a specialist in BTL  / guerilla initiatives & tactics.

Key Responsibilities & Critical Success Measures

Unify the Team

  • Ensure all ideas / concepts are sourced, budgeted, ordered & implemented
  • Ensure that all departments adhere to your project timelines / meet all of their timelines
  • Provide cost effective solutions to offset budget spends

Event / Tour Teams

  • Sourcing & management of key members of the on site team: trained, correctly dressed, vocal, energetic etc.
  • Provide clearly defined roles to each member of the team(s)
  • Provide a solid, respected & educated team to each activation
  • Ensure teams are briefed, prepped, paid, fed & looked after.

Integration of Event Tools

  • Sourcing, pricing & ordering of key tools: DJ branded gear, lighting, sound / audio, co-branded items
  • Ordering, building & tracking of all music tours, events & activations 
  • Providing clear instructions to regional teams on how to integrate themselves into the activations
  • Brainstorm & provide unique insight into development of new brand tools

Decks

  • Development of brand PowerPoint decks
  • Focus: staffing, feedback, key learning’s, successes, order quantities, training & recaps
  • Work side by side with the brand teams to ensure best practice is the only way Rooftop delivers a campaign

Operations / Logistics

  • Responsible for music event inventory: ordering, shipping (pre & post), general upkeep, repairing…
  • Provide integral budgetary solutions

Budget Control

  • Contribute to a music event budget ensuring that on site teams & elements have been accounted for 
  • Provide budget solutions for various project phases: brainstorm, design, build, on site

Personal Characteristics

  • In-depth knowledge on how a company runs and curiosity about the category and industry
  • Strong organizational, interpersonal and communication skills
  • Ability to build sustainable rapport with key contacts within the business and wider consumer group, in formal and informal (social) settings
  • Ability to express self in a clear, succinct, compelling and energetic manner in individual and group situations, adjusting language and style to capture the attention of the audience and organizational skills
  • Skills in leading and motivating people to achieve individual, team and project results
  • Champion of new ideas and initiatives; ability to identify new business opportunities and makes them a reality

Additional Information 

To apply for this position please send your resume and cover letter to careers@rooftopagency.com Subject: Music Coordinator. Only qualified candidates will be contacted.

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Category: Careers, Job Posting, marketing, Music
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This Weekend in Toronto, ROOFTOP Agency Presents: TOMS Give Shop

The RTA team is all hands on deck this weekend for a holiday event in the spirit of Giving.  The event space and craft projects are really starting to look amazing as we finish up the final touches.

Join us this weekend to Create, Share and Give back!

GIVE Craft: A DIY craft area where you can create homemade Christmas cards, ornaments, snow globes and visit the wrapping station to add your personal touch to those much anticipated gifts.

GIVE Smiles: Jump into the photo booth where you can take pictures with your loved ones and share them with your friends and family or use it in your very own snow globe, also made on site.

GIVE Cheer: Get your tree trimming on and lend your personal touch to a holiday tree, which will later be donated to a local organization.

#GiveShopTO / #GiveShopToronto

When / Where:

Taking place at 461 King St. W, 2nd Floor

Saturday, Dec 8th: 10am – 6pm
Sunday, Dec 9th: 11am – 5pm

461 King Street West [2nd floor] Event Space getting decked out by the RTA design crew

DIY Snowglobe project [step 1 complete] They’re ready for your finishing touches!

Hand sewn TOMS pillows to keep you comfy :) We really do have it all covered.

Excited to see everyone this weekend!

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Category: brands, Event, Facebook, marketing, Party, Promotions, Uncategorized
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AC/DC Military Convoy Rocks the Streets of Toronto

In partnership with Sony Music Canada and in support of ACDC‘s first LIVE album in 20 years “Live At River Plate”, we branded a military convoy and set out to rock Toronto! From Q107 Toronto to the Air Canada Centre the #About2Rock convoy handed out swag to the tune of AC/DC hits!

Did you see us driving around the city last Monday? Head over to our Facebook page to Like, Tag & Share your photos from the epic day.

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Category: Advertising, brands, Event, Facebook, marketing, Music, Online, Promotions
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Facebook Has Updated Your News Feed Options – Pages Only

Facebook has been under fire by both brand and fan in recent months, most notably due to their inability to keep both happy, harmoniously. As a result, Facebook has rolled out a new feature that allows users to view a separate News Feed compiled with only the updates from brand’s Pages they have liked. Point your eyes to the menu bar on the left hand side of your Facebook News Feed and see ‘Pages Feed’, to check it out.

This undoubtedly, is a response to the growing brand dissatisfaction with decreased post reach as well as to the increase of fans reporting brands’ posts as ‘spam’ . As it currently stands, brand pages are only able to reach a rough 10 -15% of their fan base with status update posts on any given day. This percentage is obviously influenced by how successful a brand’s voice is at engaging their fans [likes, comments, shares] etc. If a brand is offering up diverse, engaging and interesting content frequently they are much more likely to have a fan base that remains tuned-in to posts and promotions alike. But 10% is still 10% so Facebook has offered the ‘pay to play’ option as Mark Cuban puts it, which asks brands to promote their posts if they want to increase their reach.

With brand pages that account for hundreds of thousands, if not millions of fans this option ends up costing from $500 to $2000 and up, per post. The contention around this has been made more public this week when Dallas Mavericks owner Mark Cuban, voiced his issues on Twitter and threatened – excuse me, promised – to move the Mavericks online hub away from Facebook entirely.

As a regular Facebook user, a fan of brand pages and the Social Media Manager of a national brand page myself – I’m caught in the center of the argument. As a regular user I would prefer not to have my eye balls bombarded by brand promotions when I’m just interested in what’s going on with my friends. But as a brand, I want my status updates, creative custom photos and brand messaging to reach everyone I got to click ‘like’ in the first place!

Will the ‘Pages Only’ News Feed be the solution? From the brand fan’s perspective, I appreciate the opportunity to catch up on industry news, trends and promotions in one spot because I value the digest but how are these posts filtered, and what about those who never check it? As a page Manager, does this new Feed option create a greater opportunity to reach more of my fan base or cost me less to promote my brand?

Facebook rolled out this option Wednesday morning so your page should be updated – check it out and let me know your thoughts in the comments below or via Twitter: @RTAJennifer

Are you into the ‘Pages Only’ News Feed?

 

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Category: Advertising, brands, Content, Design, Digital, Facebook, Industry News, marketing, Online, Web
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