Displaying posts categorized as "Llifestyle"

Llifestyle

FRIDAY THE 13TH

YOU AND 13 FRIENDS COULD WIN…
- VIP TICKETS TO THE PARTY
- JÄGERMEISTER PRIZE PACK
- RUE MORGUE MAGAZINE SUBSCRIPTION
- PHOTO SHOOT WITH THE JÄGERETTES
- RUE MORGUE PRIZE PACK
- VIP TREATMENT

FRIDAY THE 13TH IS A SPECIAL DATE ON THE CALENDAR, ONE STEEPED IN SUPERSTITION AND FOLKLORE.ONLY THE BRAVE VENTURE OUT AND ONLY THE MOST HARDENED PARTY ANIMALS TEMPT FATE AND HOST A CELEBRATION. THAT’S WHERE YOU COME IN! WE INVITE YOU TO JOIN US AND TAKE A STEP INTO THE UNKNOWN FOR A LEGENDARY FRIDAY NIGHT CELEBRATION…

THAT IS, IF YOU’RE NOT TOO SCARED TO COME OUT?

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Category: Booze, Event, Liquor, Llifestyle, Music
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Jägermeister Canada has announced they are launching a new badass Facebook page amalgamating their previous Jägerette’s and JägerMusic profiles. The new portal creates one destination for all Jägermeister Canada content including festival news, Jägerette Bar Hops and awesome Jäger contests. One cohesive Jägermeister Canada hub makes communication between brand and fan – easier.

This is a call for action – to all Jägermeister fans across Canada! Click on the photo above, head over there, say hey & become a fan while you’re at it.

 

 

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Category: Advertising, Booze, Design, Event, Liquor, Llifestyle, Music, Online, Promotions
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SK8 SUNGLASSES

Drawing inspiration but from the likes of David Suzuki and David Attenborough, the eco-conscious designers at Holloway support an environmentally friendly approach towards creating their sharp SK8 sunglasses. Constructed out of recycled skateboards, these fashion-savvy frames are vibrant and evocative.

It’s comforting to see independent designers taking an active role towards sustainable fashion and with such quotes as “we won’t have a society if we destroy the environment” by Margaret Mead decorating their website, it’s clear how dedicated Holloway is towards supporting community and awareness towards our natural surroundings.

Where one story ends, another begins. These sunglasses already come with a history of their own stemming from their previous lives as skateboards. With amazing models like the ‘Vampire Baroness’ and ‘Back to School,’ these decked-out SK8 sunglasses by Holloway are sure to cause a scene.

References: hollowayeyewear.au and coolmaterial

 

Found at: Trendhunter.com

 

 

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Category: Design, Fashion, Llifestyle, Shades, sustainable
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There are lots of computer experiences that come and go. The apps, the bugs, the features… and they all fade away with time. But there’s one thing that’s burned indelibly in our memories: the restart screen. Just like holding a wife’s hand while she gives birth, this excruciating, drawn-out experience actually brought us closer to our machines — and we didn’t know it until The Restart Page let us play it all back, one OS at a time.

http://www.therestartpage.com/

From: http://www.theverge.com/2012/1/7/2690920/the-restart-page-is-a-walk-down-os-memory-lane

 

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Category: Llifestyle, Online, Social Media, Uncategorized
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As a technology, the screen is sort of a kludge. It only works if you’re looking at it. For an advertiser, that’s just not good enough. If you’re out walking around, the screen on your desk or your console isn’t doing anything. The one on your phone is a little better, but not if it’s tucked away in your pocket.

That’s why the new glasses Google plans to begin selling by the end of the year are so promising. A built-in screen allows them to function as a so-called heads-up display, overlaying whatever the viewers is looking at with a digital layer. The glasses will be tricked out with a wireless internet connection, an Android operating system, motion sensors, GPS and a camera.They’ll also be rather ugly, apparently.

The glasses were developed by Google X, the blue-sky lab that focuses on ambitious projects that often seem more rooted in science fiction than in current reality. As such, there’s no business model to speak of, beyond selling them to consumers for a few hundred dollars.

Google being Google, however, you can be sure advertising will eventually enter into the picture, literally. And when it does, it will most assuredly be in the form of augmented reality. Google already incorporates AR in Google Goggles, a smart phone app that “uses image recognition technology to recognize objects and return relevant search results.” Those objects can include ads, which come alive when viewed through Goggles, as you can see in this demo.

So far, Google has only scratched the surface of the advertising potential here. That makes sense: How many times in your life are you actually going to point your phone at an ad?

Google glasses could change all that. Now the user doesn’t have to point his phone at an ad to activate the AR layer — he only has to look at it. Combine that with location data and all the other rich targeting information Google has at its disposal and you’re talking about potentially the most valuable advertising medium ever invented.

Imagine it: You’re walking home from work. You put on your Google Glasses to check your email and notice that the sushi place across the street, where you frequently go for takeout, is highlighted. In the window is a glowing icon that lets you know there’s a discount available. A tiny tilt of your head brings up the offer: 40% off any purchase plus free edamame. With a bit more tilting and nodding, you place your order. By the time you cross the street, it’s ready for you. Would you like to pay via Google Wallet?

You nod.

Note: from www.Forbes.com

 

 

 

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Category: Advertising, Design, Llifestyle, Online
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Jägermeister Hunting Lodge

Jägermeister Australia reactivated its popular Hunting Lodge for the third time at Sydney Festival in January, bringing the pop-up bar space to the city for the first time. The activation proved a huge success with an estimated 11,000 music fans and festival goers visiting the Jägermeister Hunting Lodge.

Over the following three weeks more than 7,000 Jägermeister drinks were consumed, the most popular of which was Jägermeister and ginger beer with fresh lime, accounting for more than half of all drinks sold.

The authentic Jägermeister Hunting Lodge brings to life the unique heritage and mystique behind the legendary premium spirit, offering a totally new engagement with the brand. Set amongst the greenery of Sydney’s Hyde Park, the Hunting Lodge was at capacity during performances and DJ sets by Tim Finn, Emma Louise, Josh Pyke, Washington, Nick Zinner and Tune-Yards. Music fans were also entertained with surprise one-off performances from Brous, Salvation Street Shout, Ray Beadle, Ngaiire, Gramophone Man and more.

Jonathan Howells, group brand manager said: “The Jägermeister Hunting Lodge offered a unique pop-up space partnered with top musical acts that really appealed to both the Festival and Sydney market. Jägermeister has always aligned itself closely with the music scene and the third appearance of the Hunting Lodge, this time at Sydney Festival, was the most successful yet.”

With a nod to the brand’s heritage, the themed space is made entirely of logs complete with a wooden deck, timber floor, stone fireplace and 12 metre long bar. It was launched in 2011 at Splendour in the Grass, and appeared soon after at the Jägermeister Independent Music Awards in Melbourne. It is a step in a new direction for the iconic brand, inviting people to be part of the Jägermeister story and reappraise the new Jägermeister drinking occasion with the introduction of the Jägermeister and ginger beer long drink.

Note: from www.eatdrink.com.au

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Category: Booze, Event, Liquor, Llifestyle, marketing, Music, Promotions
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The biggest change in Timeline profiles is the giant photo that goes at the top of your profile, separate from your profile picture. It’s called a cover, and it’s the most creativity that Facebook has ever permitted in its mostly rigid design.

“I think the cover photo is allowing an improvement of personalization without MySpacing all over everything,” Chuck Longanecker, a user experience expert told Venture Beat. “We are a visual group of people, reading someone’s bio and likes/dislikes online does not do us justice… It’s only natural for Facebook to want to visualize this data and enable their users to connect on a level with greater experience-based dimension.”

Beyond the cover photo, Timeline helps you sort through the events of your life online — and offline, too — to create a sort of curated Web scrapbook. You can highlight your college graduation, new job or marriage, and you can also hide the photos of that keg party that you’d rather your friends not see. You can even add photos and events from before Facebook existed.

But back to design. With your profile picture and your cover picture, you’ll now have two decisions about the best way you present yourself to the online world. Here are some tips for compiling your Timeline.

1. Pick a photo that represents your personality. Your cover is the first impression of you a user will get when he or she goes to your page. As you sort through your photos, think about which snapshots best represent you, whether it’s an image of your family or something totally abstract. Humor is always welcome, and for advanced Timeline users, there are ways to make jokes about the actual design of the page. Check out how these clever designers have transformed their pages.

2. Your profile photo should be of you; your cover photo can be anything. Too often, people change their Facebook photo to a photo of someone or something other than themselves — their child, their dog, a beautiful vacation photo. Those photos can now go in the cover, instead, freeing people to return their profile photo to a self-portrait once again. Writes Jill Duffy in PC Mag: “ I have no problem with creative profile pictures, but there actually is a breakdown in the mechanics of Facebook when you can’t identify your friends by sight; several of Facebook’s authentication procedures require you to identify your friends. I’ve failed them on several occasions by staring blankly at pictures of infants, groups of people on a stage, and cartoon images of dogs.”

3. Edit your photos. The cover is a huge space, so a high-res photo will look best. Be prepared to crop and manipulate your image to make it look great. You can drag your image around the viewer space, but you can’t crop or resize from within Facebook.

4. Some Web sites will help you design your own cover and share it. Sites such as MyFBCovers and SiteCanvas will give you the tools to design a creative cover with your own images. For those who can’t choose just one image, SiteCanvas will help you make a collage.

5. Be creative. Don’t be generic. Don’t do this* — It’s so MySpace. You might as well have a Blingee.

*Update: Jagjeet Singh, founder of Facebook Profile Covers, writes in to disagree: “Our users loves our site because we have the best collection of custom covers. We are also coming with tools to design creative covers.” So, maybe some of you might like that look.

NOTE: From Washington Post

 

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Category: Llifestyle, Online, Social Media
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The mission, Red Bull Stratos, will take renowned athlete Felix Baumgartner to at least 120,000 feet above the earth, to the very edge of Space.

From there, he will attempt a stratospheric free fall jump – the longest in the history of man – and hopefully will become the first human to break the speed of sound with his own body.

This is a mission to overcome limits which have existed for almost fifty years, ever since the heroic achievement of the young US Air Force test pilot, Joe Kittinger, with his 1960 Excelsior mission.

Red Bull Stratos will attempt to make history and deliver valuable learnings for medical and scientific advancement that will aid the exploration of space in future years.

For more information, visit http://www.redbullstratos.com/

Source: YouTube

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Category: Advertising, Event, Llifestyle, marketing, Video
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Rooftop Agency is currently hiring in their Social Media & Content Management department. We are looking for a fulltime person interested in gaining valuable, hands-on experience working in a fast-paced, multi-faceted marketing and promotions agency.

 

Duties:

• Daily communication on multiple brand pages

• Launching, maintaining and reporting on Social Media monthly contesting and promotions

• iPad and Mobile social media campaigns

• Content organization and development online

 

You will play an integral role in assisting our team with the development of key promotions online across multiple platforms.

 

Requirements:

• Independently proficient in Facebook, Google+, Twitter, YouTube, WordPress and Tumblr etc.

• Social Media Marketing / Digital Marketing industry related, Post-secondary education, an asset

• Organized and able to work in a fast-paced team environment

• Enthusiastic team player, with a passion for learning new skills

• Able to work under strict deadlines with minimal supervision

• Minor web basic coding/programming skills HTML / CSS is a plus

• Minor design (Photo, Illustrator and Photoshop) skills a plus

 

This is your opportunity to gain a wide range of experience within a quickly evolving company focusing on Jägermeister, one of the best selling spirit companies in the world. Interested applicants please submit your cover letter and resume via email to: careers@rooftopagency.com

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Category: Llifestyle, marketing, Social Media
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