Displaying posts categorized as "lifestyle"

lifestyle

Social Media Internship Opportunity!

Position: Social Media & Content Intern

Term: Internship

Location: Downtown Toronto

Salary: N/A

Start Date: May/June 2013

Company Overview:

Rooftop is a versatile lifestyle agency specializing in music / entertainment, event marketing, and content creation. Rooftop Agency is currently seeking an Events & Promotion Intern interested in gaining valuable, hands-on experience working in a fast-paced, multi-faceted marketing and promotions agency.

Position Description:

Daily social media management including communication on multiple brand pages
Uploading photo sets, professionally responding to Facebook fan’s comments and questions
Researching best practices, social media trends and competitors campaigns
Assisting onsite at Events & Festivals as required
Benefits include – invites to activations, tickets to concerts, Jägermeister branded wearables

Requirements:

Interest and experience in Social Media, Content Management and Development. Proficient in Facebook, Twitter, WordPress, Instagram and other Social Media platforms. Familiar with Microsoft Office (Word, Excel, PowerPoint), Experience working with Adobe Suite [Photoshop, Illustrator, In Design] an asset. Must have own computer and be available 10am – 5 pm 2 – 3 days per week.

Additional Information:

This is your opportunity to gain a wide range of experience within a quickly evolving agency with multiple, international clients.

Please email your resume and cover letter to careers@rooftopagency.com with the subject “Social Media Internship” to apply for this position.

Written By: Jennifer Boshan
Category: Advertising, Bands, brands, Careers, Content, Contest, Design, Digital, Event, Facebook, Industry News, Instagram, Job Posting, lifestyle, marketing, Mobile, Music, Online, Promotions, Social Media, Twitter, Video, Web, Youtube
Tags: blog, facebook, Instagram, Intern, internet, Internship, Rooftop Agency, RTA, Social Media, Twitter, web, wordpress, YouTube

Photo / Video Internship!

Position: Photo / Video Intern

Term: Internship

Location: Downtown Toronto

Salary: N/A

Start Date: May 2013

Company Overview:

Rooftop is a versatile lifestyle agency specializing in music / entertainment, event marketing, and content creation. Rooftop Agency is currently seeking an Events & Promotion Intern interested in gaining valuable, hands-on experience working in a fast-paced, multi-faceted marketing and promotions agency.

Position Description:

· Shooting experience (Events, Short film, music videos)

· Sense of composition

· Editing in FCP, Adobe premiere Pro, Light Room, Photo Shop, illustrator, InDesign

· Digital Video/Image industry related experience, Post-secondary education

· Researching equipment rental options for projects

· Assisting onsite for Events

Requirements:

Experience in Photo, Or Film Production. Familiar with Microsoft Office (Word, Excel, PowerPoint) FINAL CUT PRO, Adobe CS6. Digital Video/Image industry related experience,. Reel is needed upon request. Post-secondary education. Must have own computer and be available 10am – 5pm 2 – 3 days per week

Additional Information:

This is your opportunity to gain a wide range of experience within a quickly evolving company with international clients.

Please email your resume and cover letter to careers@rooftopagency.com.

Written By: Jennifer Boshan
Category: Advertising, Bands, brands, Careers, Contest, Design, Digital, Event, Job Posting, lifestyle, marketing, Music, Online, Party, Promotions, Social Media, Video, Web, Youtube
Tags:

Exciting Opportunity! Design Internship

Position: Design Intern

Term: Internship

Location: Downtown Toronto

Start Date: May 2013

Company Overview:

Rooftop is a versatile lifestyle agency specializing in music / entertainment, event marketing, and content creation. Rooftop Agency is currently seeking an Events & Promotion Intern interested in gaining valuable, hands-on experience working in a fast-paced, multi-faceted marketing and promotions agency.

Position Description:

· Experience with page layouts ( Poster, Magazine etc)

· Sense of composition

· Experience in PhotoShop, illustrator,InDesign

· Industry related experience ( Commercial, Personal), Post-secondary education

· Researching equipment rental options for projects

· Assisting onsite for Events

Requirements:

Experience in Graphic Design. Familiar with Microsoft Office (Word,Excel, PowerPoint) , Post-secondary education. Experience in PhotoShop, illustrator,InDesign. Portfolio of work is needed. Must have own computer and be available 10am – 5 pm 2 – 3 days per week

Additional Information:

This is your opportunity to gain a wide range of experience within a quickly evolving company with international clients.

Please email your resume and cover letter to careers@rooftopagency.com with the subject heading “Design Intern”.

Written By: Jennifer Boshan
Category: Advertising, Art, Bands, Beer, Booze, brands, Careers, Content, Design, Digital, Event, Job Posting, lifestyle, marketing, Music, Online, Social Media
Tags:

Join Us This April 16th and Go ONE DAY WITHOUT SHOES

Bonnaroo 2013

It seems that this year Bonnaroo had the jump on booking artists as they boast a very impressive festival lineup. First off, the headliners are Paul McCartney, Mumford and Sons and last but definitely not least Tom Petty and the Heartbreakers.

Other notable artists are The Lumineers, ZZ Top, Passion Pit, Foals, Nas, Kendrick Lamar, Wu-Tang Clan and the list goes on and on. They even have the comedy covered with Daniel Tosh and Weird Al Yankovic among others.

Who’s in?

http://www.bonnaroo.com/

Written By: Chris Petrovich
Category: Art, Bands, Comedy, Event, lifestyle, Music, Party, Shades
Tags: Bonnaroo, festival, Mumford and Sons, Music, Paul McCartney, tom petty

Brother in your Corner!

In May of 2012, Jägermeister unveiled “Stronger Bond”, the brand’s first ever television and 360°advertising campaign in the United States – which will soon be launch in Canada. This campaign is aimed at the 21-29 year old male demographic. Jägermeister brought together seven men at the top of their respective crafts to form the ultimate bond. Freddie Roach was among these men, who not only had to embody the untamed edge of Jägermeister, but also had to be a part of a group whose success relies on their strong bonds with others – one of the foremost social components of the brand.

Jägermeister is proud to announce “A Brother in your Corner,” a social responsibility campaign and consumer competition with legendary boxing trainer, Freddie Roach.

Arguably the most noteworthy trainer in boxing today and one of the greatest of all time, Hall of Famer Freddie Roach has trained 31 world champion boxers. Over the course of his career, Roach has been very outspoken about taking care of his fighters in and out of the ring, advising them when it is time to call a fight or walk away from the round. Regardless of how unpopular of a decision it may be, Roach puts his brotherhood of boxers first and lives by the same code that Jägermeister follows, The Jager Code. The code of always having “A Brother in your Corner”.

Jägermeister and Freddie Roach challenge consumers to share stories of how they live by the “Jager Code” for a chance to win a once-in-a-lifetime trip to Vegas with 3 friends where they will receive a private training session from Roach himself, boxing tickets, dinner with the boxing great and VIP access to the weekend’s most exclusive party.

Freddie Roach says, “Jägermeister’s “A Brother in Your Corner” competition challenges everyone to step up and show how strong their bonds are within their brotherhoods. I know these bonds well, as I believe I have lived by this code throughout my entire career in boxing. I have been fortunate to train 31 world champions yet I feel it is not always about the win. It’s about always being in their corner and having their back.”

“Social responsibility is extremely important to the Jägermeister brand and to Sidney Frank Importing Company, Inc. We are proud to partner with Freddie Roach to launch the pioneering ‘A Brother in Your Corner’ program which was developed to promote responsible consumption. We intend to effectively communicate the power of knowing when you’ve had enough and it’s better to sit a round out,” says Amanda Blanco, VP of Marketing for Jägermeister at Sidney Frank Importing Company, Inc.

For official rules, full details on how to enter plus exclusive videos from Freddie Roach, Gerry Penalosa, James Toney, Wayne McCullough and Eva Futch, widow of the late Eddie Futch, visit www.jagercode.com or www.facebook.com/JagerUSA.

Jagermeister – Eva Futch from Mistress on Vimeo.

Written By: Sarah Brown-Duncan
Category: Advertising, Bands, Booze, lifestyle, Liquor, Party, Uncategorized
Tags:

ROOFTOP AGENCY is Hiring: Account Manager

Position: Account Manager

Location: Toronto Ontario

Start Date: February 2013

Reports to: VP of Marketing

Job Purpose:

To oversee the day-to-day management of specific client projects. It is the Account Manager’s job to ensure that everything Rooftop envisions comes to fruition with the client from marketing to production. A strong history within the electronic music industry – well respected within Canada, the US & Internationally

Key Responsibilities & Critical Success Measures

Unify the Team

Ensure all ideas / concepts are sourced, budgeted, ordered & implemented
Ensure that all departments adhere to your project timelines / meet all of their timelines
Provide cost effective solutions to offset budget spends

Client Management

Day to day communication between client Brand Manager & their internal teams
Ensuring all key information is passed on, and duties assigned to internal staff
Involvement in brand planning, forecasting & quarterly tracking
Ensuring that all team members stay on task, on budget, & are working together in the most productive way
Project management within Clarizen

Staff Job Duties

Ensuring team members are marching to the same beat and understand the clients goals / needs
Provide clearly defined roles to each member of the on site team(s)
Sign off on all duties assigned to particular team members – from budgeting to reporting
Ensure teams are briefed, prepped & looked after.

Provide Production Knowledge & Experience

Use of past historical data to help shape the brands growth & provide a clearly defined forecast
Provide key insight into all elements within the marketing mix
Share key knowledge with staff & partners

Operations / Logistics

Responsible for planning & structuring of inventory: both production and POS elements
Provide integral budgetary solutions

Budget Control

Oversee the complete client project budget from start to finish
Provide budget solutions for various project phases: brainstorm, design, build, on site

Personal Characteristics

In-depth knowledge on how a company runs and curiosity about the category and industry
Strong organizational, interpersonal and communication skills
Ability to build sustainable rapport with key contacts within the business and wider consumer group, in formal and informal (social) settings
Ability to express self in a clear, succinct, compelling and energetic manner in individual and group situations, adjusting language and style to capture the attention of the audience and organizational skills
Skills in leading and motivating people to achieve individual, team and project results
Champion of new ideas and initiatives; ability to identify new business opportunities and makes them a reality

Additional Information

To apply for this position please send your resume and cover letter to careers@rooftopagency.com Subject: Account Manager. Only qualified candidates will be contacted.

Written By: Jennifer Boshan
Category: Advertising, brands, Careers, Job Posting, lifestyle, marketing, Promotions
Tags: Account Manager, Apply, Career, Electronic Music Industry, Job Listing, Job Posting, Rooftop Agency

Of Course Dave Grohl Directed This

Dave Grohl directed what looks to be a super rad movie called Sound City.

It’s about a historic recording studio in Los Angeles whose walls have been witness to some of the greatest and coolest rock n roll musicians from the late 60s up until 2011.

The list includes Tom Petty, Neil Young, Fleetwood Mac, Grateful Dead, Elton John, Nirvana, Tool, Rage Against The Machine, Nine Inch Nails, Queens Of The Stone Age and Metallica to name a few.

From the trailer it seems that Grohl’s ultimate goal is to highlight that with all the new technology available in audio production, music is losing the chemistry between people that made some of the bands of the past so great. The goal is also of course to pay homage to this building that has produced so many of the albums that we’ve loved over the years.

I’m stoked for its release in February of 2013. I’ll definitely be passing to the left before I go see this one. Who’s in?

Written By: Chris Petrovich
Category: Bands, Event, Industry News, lifestyle, Music, Video
Tags: "Neil Young", dave grohl, fleetwood mac, Los Angeles, metallica, nine inch nails, Nirvana, queens of the stone age, sound city studios, tom petty, tool

Toronto’s Coldest Party Coming Soon

If you are familiar with the outdoor Electronic festival that happens in Montreal called “Igloofest” then you know exactly how much fun it is to party outside all night in your one piece snowsuit. I was skeptical at first but it turned out to be my favorite festival experience to date.

Live Nation & Electronic Nation is going to attempt to bring the ice cold party vibe to Echo Beach this year and they’re calling it Brrrrr! Winter Music Festival. The lineup will be announced on Monday and the festival happens on Feb 1st & 2nd. Check out the website!

Brrrrr! Winter Music Festival