Displaying posts categorized as "Food"

Food

Oreo Supports Gay Rights on Facebook, Dividing Fans

Oreo took a stand on gay rights on Monday, netting more than 143,000 “Likes” and close to 18,000 comments, but not all were positive.

On Monday, the Kraft Foods brand posted a status update with a rainbow-hued version of its cookie with the caption “Proudly support love!” and “June 25/Pride.” The update got a big response from the brand’s 26 million fans.

While many echoed the sentiment of a fan named William Kinder, who wrote, “Oreos have always been one of my favorite cookies. I’m going to make sure to buy them for the rest of my life now. Thank you so much for standing up for gay rights. ♥,” others expressed exasperation at the brand’s stance and some vowed not to buy the product anymore. “Not right,” wrote a woman named Tara Sawasky. “Now I hate Oreos.” Another fan, Desean Washington wrote, “This is absolutely disgusting. Your attempt to ‘normalize’ the behaviour of homosexuals has cost you a customer.” Meredith Paige, another fan, opined, “Okay, goodbye Oreo. I don’t support same-sex relationships.”

Apart from such pronouncements, there was also a heated dialogue over the issue — hardly the type of content usually found on Oreo’s Facebook Page. Inevitably, the conversation turned to religion, with opponents over the gay rights issue citing justification in the Bible and opponents attacking those fans’ faith.

An Oreo rep provided the following statement about the campaign:

In celebration of the 100th birthday of Oreo cookies, the brand is creating a series of daily ads reflecting current events in a fun way using images of Oreo cookies and milk. These ads are in the same style of the print advertising campaign for Oreo’s 100th Birthday that launched earlier this year. The new campaign will bring to life trending topics, pop culture news, milestones or celebrations using images of the iconic cookie and milk. In recognition of Pride Month, Oreo created an ad depicting the Rainbow flag with different colors of Oreo crème. We are excited to illustrate what is making history today in a fun and playful way. You can follow Oreo on Facebook to see the daily ads.

As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values.

What do you think? Get at me @RTAjennifer

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Category: Advertising, brands, Facebook, Food, lifestyle, marketing, Online, Promotions, Social Media, Web
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Jägermeister Canada & Exclaim.ca’s Exclusive BONEYARD BBQ Contest

Want tickets to the ultimate 50′s greaser throwback jam Toronto has ever seen? Your only way to get in is to enter at exclaim.ca. The lucky winner will get 10 tickets to this Exclusive Industry only BONEYARD BBQ. Tucked away in a backyard parking lot at College & Spadina, this will be a BBQ you don’t want to miss. Greasers, rat rods, diner eats and special DJ sets performed by Sebastien Grainger of Death From Above, Face to Face and Young Empires.

Click the poster. Follow the link. Cross your fingers.

Contest closes June 13th so stay tuned to the Jägermeister Canada Facebook page to see if you’ve won!

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Category: Bands, Beer, Booze, brands, Cars, Event, Facebook, Fashion, Food, Liquor, marketing, Music, Party, Promotions
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Live below the Line

A few workers of a top agency called Big Fuel based in New York will attempt to live below the extreme poverty line for five days. Starting on Monday, May 7, Big Fuel managing director Holly Pavilka and several of her co-workers will be spending no more than $1.50 a day.

The agency peeps are taking part in this social experiment as part of the “Live Below the Line” challenge, a charitable contest that has thus far raised over $44,000 for poverty-stricken citizens in developing countries. “Live Below the Line” is being co-sponsored by Unicef, the Global Poverty Project, and the United Nations Foundation’s Shot@Life initiative. According to a statement, Pavilka and co. are also using this challenge as a way to bring attention to social media’s impact on raising awareness for charitable initiatives.

 

Do you think you could Live Below the Line for one week? One day?

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Category: Advertising, brands, Event, Food
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Brand Logos Redesigned for Hipsters

Are you supposed to think they’re cool or lame?

Click the Photo to check out the tumblr devoted to redesigning brand logos – for those hipster kids.

David Kiefaber at AdFreak.com writes:

“ This Tumblr of brand logos redesigned for hipsters reminds me that I have no idea what a hipster is anymore. Most people just use it as a descriptor for a person or thing they dislike. Which is fine, but the objective definition of the word is getting murkier and murkier. These logos are a good example of that. Aside from the KFC logo with the Buddy Holly frames in it, I’m not sure what’s particularly hipstery about any of this stuff. Maybe the lack of effort, but that just feeds back into the negativity loop I was talking about before. Someone send this to HTMLGiant so some actual hipsters can chime in”.

While I harbour nothing less than an ironic love for the “artsy community” in question, I do share some sentiments with Mr. Kiefaber. Namely, this Tumblr confuses the heck outta me. I too get the KFC design – Colonel Sanders definitely does his hip update justice but many of the other redesigned logos leave me shaking my mellon.

Tweet me @RTAJennifer and let me know if you think it’s “cool” or “lame”. Happy weekend all!

 

 

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Category: Advertising, brands, Design, Energy Drink, Fashion, Food, Llifestyle, marketing, Online
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Toronto’s Most Notable St. Patrick’s Day Parties

By: Notable

St. Patrick’s Day. March 17th. A Saturday. Let US know where you’re going, what you’re doing, and who you’re doin it with! Check Notable’s 5 best bets below and tweet your St. Patty’s party plans to @RTAJennifer.

St. Party’s Day
This is arguably this biggest St. Patty’s Day event in the city. Hundreds show up, the crowd is ever-rotating – thanks to the one-too-many beers busters – and it’s at a local landmark, the St. Lawrence Market’s north building. If you’re looking for a tried-and-true scene, head here. Ladies be forewarned, high heels are hardly an appropriate selection of footwear considering the lineup…

The Ceili Cottage
A favourite amongst TO’s east end crowd, the Ceili Cottage – owned by the same folks behind Starfish Restaurant – hosts an annual massive St. Patrick’s Day celebration – extra tent space and all – overflowing with Guinness and random Irish folk song sing-a-longs. (They aren’t sanctioned or anything, but guaranteed an old timer or two will start the merry rounds.)

St. Patrick’s Day Bash at Steam Whistle
The bottles are already green and the space a haven for beer drinkers, so it should come as no surprise that Steam Whistle Brewery is hosting its own March 17th celebration. Irish dancers, entertainment by Brogue and Poor Angus, food by the Irish Embassy, and cover proceeds go to the Toronto St. Patrick’s Day Society.

St. Patrick’s Day Loft Party at the Burroughes Building
One of our favourite event spaces is becoming a remote emerald isle on Saturday, with music by Conor Cutz, Danny Nagels, Forrest Fires and more. Beer pong, flip cup, and boat race competitions will keep the poor judgment crew occupied, while Micha Kennedy Fries catering will help sop up some of that extra booze in your system. And yes, the upstairs patio is the main attraction.

Brazen Head Pub St. Patrick’s Day
Not a zoned party, however, Brazen Head can be counted on for some exceptional action each year on this holiest of days. They’ve got a special menu for the occasion, so yes indeed, you can grab yourself some sticky toffee pudding and wash it down with a Kilkenny. Bonus: The upstairs patio is a great vibe with a half decent view of Liberty Village.

Photo: Burroughes Building

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Category: Beer, Booze, Event, Fashion, Food, Happy Hour, Liquor, Llifestyle, Music, Online, Social Media
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Social Media Strategy Burger

A good content marketing, social media plan contains a variety of different elements including content theme, audience, voice, channel, etc. But how do all of these components come together to form a cohesive strategy?

I was Stumbling Upon this Thursday afternoon in search of clever Social Media anecdotes. I’d say this one takes it. The burger above is a visual metaphor that assembles all necessary content marketing ingredients into a familiar and tasty shape.

If you’re interested in engaging in a healthy debate over the components or the strategy all together, come on over to @RTAJennifer and say hey.

 

Image credit goes to Mark Smiciklas. His inspiration came initially after reading “6 Layers of Social Media Content Strategy,” by Jeffrey Cohen over at Radian6. 

 

 

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Category: Food, marketing, Social Media, Uncategorized
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Social Media Campaign Fail #McDonalds

#McDStories was the hashtag that  McDonald’s was hoping to have the public share some of their warm, fuzzy feelings about the famous golden arches. They kicked off this viral love story with this jem of a tweet:

@Mcdonalds: ‘”When u make something w/pride, people can taste it,” – McD Potato Supplier, #MCDStories

This obviously backfired when people started sharing their #McDStories. Below are some of the best of the worst:

@jfsmith23 wrote: ‘Watching a classmate projectile vomit his food all over the restaurant during a 6th grade trip. #McDStories

@MuzzaFuzza  wrote ‘I haven’t been to McDonalds in years, because I’d rather eat my own diarrhea.’

@nelo_taylor wrote: ‘These #McDStories never get old, kinda like a box of McDonald’s 10 piece’

@JKingArt wrote : ‘I lost 50lbs in 6 months after I quit working at McDonalds

@johngarrettx wrote: ‘So PETA and McDonalds for into it today on Twitter. I was surprised, I didn’t know there was actual meat at McDonalds. #McDStories

After a few hours of #MCDStories the Arches began to ask for #meetthefarmers stories. People did not had as much ammo (good or bad) for this one…

This is a great reminder to always plan your company hashtags with the devil’s advocate.

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Category: Advertising, Food, marketing
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Wow! Burger King is super wacky in Russia

When ever I am super hungry it’s usally after I experience a night of tattoos, rap music, burger mixing DJ’s, dancing hipster babes and unicorns!

See ya’ll later I am moving to Russia!

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Category: Advertising, Food, marketing
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For all you Shoe Junkies & Messy People

If it works it’s one of the greatest inventions in modern day science.

I’ve waited for the day that Jäger can repel off of my clothing & shoes!

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Category: Advertising, Beer, Booze, Design, Energy Drink, Fashion, Food, Labels, Liquor, Llifestyle, marketing, Music, Shoes, Snowboarding, Uncategorized, Video, Video Game
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Do you think Energy Drinks should be sold under stricter regulations?

A Health Canada panel has recommended that energy drinks like Monster and Red Bull should be labelled “stimulant drug containing drinks,” the National Post reports.

“This would more formally signal to the general public that these are drug products, not foods,” says the report, dated November 2010, that was obtained by Postmedia News.

The report recommends that the energy drinks that contain caffeine be classified as Schedule III under the National Association of Pharmacy Regulatory Authorities. This would dictate they be sold on pharmacy shelves “operated under the direct pharmacist,” but they do not have to be kept behind the counter.

The Canadian Beverage Association disputes the report, saying that under the report’s criteria, other caffeinated drinks such as coffee would also have to be labelled as containing stimulant drugs.

Should energy drinks be sold under stricter regulations? Should the same rules apply to energy drinks that contain caffeine alternatives? Let us know in the comments section below OR click the can to vote.

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Category: Energy Drink, Food
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