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ENTER NOW on Jägermeister Canada’s FB page for your chance to win SCENE Fest passes + rad merch from The Reason [featured above] plus Comeback Kid and Obey The Brave.

Make sure you’re out with us Sunday June, 9th in St. Catherines – where it’s all happening. Ice Cold SHOTS will definitely happen!

HOW TO ENTER: 

LIKE Jägermeister Canada on FB

Choose which prize pack you want to win – Comeback Kid, Obey The Brave OR The Reason

Hit AUTOFILL

SHARE on your wall / Tell your friends AND REPEAT

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Category: Art, Bands, Beer, Booze, Content, Contest, Design, Digital, Event, Facebook, Mobile, Music, Online, Party, Social Media, Video, Youtube
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Position: Social Media & Content Intern

Term: Internship

Location: Downtown Toronto

Salary: N/A

Start Date: Sept 2013

Company Overview:

Rooftop is a versatile lifestyle agency specializing in music / entertainment, event marketing, and content creation. Rooftop Agency is currently seeking an Events & Promotion Intern interested in gaining valuable, hands-on experience working in a fast-paced, multi-faceted marketing and promotions agency.

Position Description:

  • Daily social media management including communication on multiple brand pages

  • Uploading photo sets, professionally responding to Facebook fan’s comments and questions

  • Researching best practices, social media trends and competitors campaigns

  • Assisting onsite at Events & Festivals as required

  • Benefits include – invites to activations, tickets to concerts, Jägermeister branded wearables

Requirements:

Interest and experience in Social Media, Content Management and Development. Proficient in Facebook, Twitter, WordPress, Instagram and other Social Media platforms. Familiar with Microsoft Office (Word, Excel, PowerPoint), Experience working with Adobe Suite [Photoshop, Illustrator, In Design] an asset. Must have own computer and be available 10am – 5 pm  2 – 3 days per week.

Additional Information:

This is your opportunity to gain a wide range of experience within a quickly evolving agency with multiple, international clients.


Please email your resume and cover letter to careers@rooftopagency.com  with the subject “Social Media Internship” to apply for this position.

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Category: Advertising, Bands, brands, Careers, Content, Contest, Design, Digital, Event, Facebook, Industry News, Instagram, Job Posting, lifestyle, marketing, Mobile, Music, Online, Promotions, Social Media, Twitter, Video, Web, Youtube
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It’s just that easy!

Jägermeister Canada is stoked to announce the Ultimate Ice Cold Contest. You and 3 friends could win 4 VIP tickets to Jägermeister’s title weekend at Canada’s Coldest Outdoor Dance Party – Igloofest. PLUS, 1 night’s stay at the World Famous Ice Hotel, Side Stage Access to watch your favourite DJ’s, A photo shoot with the badass Jägerettes and of course GET HOOKED UP HEAD TO TOE WITH SWAG.

To sweeten the deal, Jäger is giving away 3 Runner Up Prize packs consisting of 2VIP tickets to Igloofest and DAILY giveaways of Limited Edition Jägermeister Toques.

So head over to Facebook, LIKE the page and enter to win. Be sure to tell your friends, this is a party not to be missed!

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Category: Advertising, Apps, Content, Contest, Design, Digital, Facebook, Mobile, Online, Party, Promotions, Social Media, Web
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The RTA team is all hands on deck this weekend for a holiday event in the spirit of Giving.  The event space and craft projects are really starting to look amazing as we finish up the final touches.

Join us this weekend to Create, Share and Give back!

GIVE Craft: A DIY craft area where you can create homemade Christmas cards, ornaments, snow globes and visit the wrapping station to add your personal touch to those much anticipated gifts.

GIVE Smiles: Jump into the photo booth where you can take pictures with your loved ones and share them with your friends and family or use it in your very own snow globe, also made on site.

GIVE Cheer: Get your tree trimming on and lend your personal touch to a holiday tree, which will later be donated to a local organization.

#GiveShopTO / #GiveShopToronto

When / Where:

Taking place at 461 King St. W, 2nd Floor

Saturday, Dec 8th: 10am – 6pm
Sunday, Dec 9th: 11am – 5pm

461 King Street West [2nd floor] Event Space getting decked out by the RTA design crew

DIY Snowglobe project [step 1 complete] They’re ready for your finishing touches!

Hand sewn TOMS pillows to keep you comfy :) We really do have it all covered.

Excited to see everyone this weekend!

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Category: brands, Event, Facebook, marketing, Party, Promotions, Uncategorized
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In partnership with Sony Music Canada and in support of ACDC‘s first LIVE album in 20 years “Live At River Plate”, we branded a military convoy and set out to rock Toronto! From Q107 Toronto to the Air Canada Centre the #About2Rock convoy handed out swag to the tune of AC/DC hits!

Did you see us driving around the city last Monday? Head over to our Facebook page to Like, Tag & Share your photos from the epic day.

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Category: Advertising, brands, Event, Facebook, marketing, Music, Online, Promotions
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Facebook has been under fire by both brand and fan in recent months, most notably due to their inability to keep both happy, harmoniously. As a result, Facebook has rolled out a new feature that allows users to view a separate News Feed compiled with only the updates from brand’s Pages they have liked. Point your eyes to the menu bar on the left hand side of your Facebook News Feed and see ‘Pages Feed’, to check it out.

This undoubtedly, is a response to the growing brand dissatisfaction with decreased post reach as well as to the increase of fans reporting brands’ posts as ‘spam’ . As it currently stands, brand pages are only able to reach a rough 10 -15% of their fan base with status update posts on any given day. This percentage is obviously influenced by how successful a brand’s voice is at engaging their fans [likes, comments, shares] etc. If a brand is offering up diverse, engaging and interesting content frequently they are much more likely to have a fan base that remains tuned-in to posts and promotions alike. But 10% is still 10% so Facebook has offered the ‘pay to play’ option as Mark Cuban puts it, which asks brands to promote their posts if they want to increase their reach.

With brand pages that account for hundreds of thousands, if not millions of fans this option ends up costing from $500 to $2000 and up, per post. The contention around this has been made more public this week when Dallas Mavericks owner Mark Cuban, voiced his issues on Twitter and threatened – excuse me, promised – to move the Mavericks online hub away from Facebook entirely.

As a regular Facebook user, a fan of brand pages and the Social Media Manager of a national brand page myself – I’m caught in the center of the argument. As a regular user I would prefer not to have my eye balls bombarded by brand promotions when I’m just interested in what’s going on with my friends. But as a brand, I want my status updates, creative custom photos and brand messaging to reach everyone I got to click ‘like’ in the first place!

Will the ‘Pages Only’ News Feed be the solution? From the brand fan’s perspective, I appreciate the opportunity to catch up on industry news, trends and promotions in one spot because I value the digest but how are these posts filtered, and what about those who never check it? As a page Manager, does this new Feed option create a greater opportunity to reach more of my fan base or cost me less to promote my brand?

Facebook rolled out this option Wednesday morning so your page should be updated – check it out and let me know your thoughts in the comments below or via Twitter: @RTAJennifer

Are you into the ‘Pages Only’ News Feed?

 

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Category: Advertising, brands, Content, Design, Digital, Facebook, Industry News, marketing, Online, Web
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Jägermeister, internationally known for their legendary Halloween parties, has teamed up with renowned horror magazine Rue Morgue to deliver a multi-market, cross-Canada Halloween celebration. Holding a special place in the brand’s heart Jägermeister promises, “Halloween will be the one night this year that will shock & surprise even the bravest of souls”.

Jägermeister is running a contest in each of the 8 cross-Canada markets, offering 1 fearless party goer [and 5 of their friends] the ULTIMATE VIP Halloween experience. In true Halloween fashion Jägermeister has put together a visual teaser showing the winner what to expect this Hallows Eve.

We Live For A Stronger Bond. Shots Happen.

 

Van: Oct. 31st @ The Roxy

Vic: Oct. 27th  @ Club 9ONE9

Cal: Oct 26th @ The Gateway

Edm: Oct 27th @ Outlaws Roadhouse

Lnd: Oct. 27th @ Jim Bob Rays

Mtl: Oct. 27th @ Theatre Plaza

Mtl: Oct. 30th @ B-Side

Q.C: Oct. 26th @ Giovannina

Tor: Oct. 26th @ The Phoenix – in Partnership with Rue Morgue

JÄGERMEISTER IS BEST SERVED ICE COLD, ONE SHOT AT A TIME.

PLEASE DRINK RESPONSIBLY.

SHARE Jägermeister’s Halloween Promo Video http://youtu.be/6WnPBoNSpkc

Enter to Win the Ultimate VIP Experience: http://jagercontest.ca/contests/halloween-contest/

Jägermeister Canada on Facebook: https://www.facebook.com/JagermeisterCanada

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Category: Advertising, Bands, Booze, brands, Design, Digital, Event, Facebook, lifestyle, Liquor, marketing, Music, Online, Party, Promotions, Video
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A Slovakian agency is taking engagement to a whole new level. Zaraguza Digital is updating their Facebook cover photo every 15 seconds with shots from inside their office space. Fans can sit in on brainstorming sessions, request things to be written on the board and even watch a game of Foosball! Very rad…

Check it out here

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Category: Facebook, marketing, Online, Social Media
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