Displaying posts categorized as "Booze"


Head over to Jägermeister Canada’s Facebook page and check out the fun and super spooky Halloween photos they’re posting up to promote the Official Halloween Parties hitting major Canadian cities this weekend!

Official Party Dates Below!

30/10/2012 – MONTREAL – B-SIDE
26/10/2012 – TORONTO – PHOENIX
27/10/2012 – LONDON – JIM BOB’S
26/10/2012 – CALGARY – GATEWAY
27/10/2012 – VICTORIA – CLUB 9ONE9
31/10/2012 – VANCOUVER – THE ROXY


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Category: Booze, brands, Content, Online, Party, Promotions, Social Media
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This creative spot by John St. is one of 3 ads introducing Wiser’s new Whisky, called Spiced. Get Spiced Up!

Through the clever use of imagery, the video would have you believe that Wiser’s spicy new blend houses the spirit of both the thoughtful woodcarver and the insane lumberjack – because there’s a little bit of both in each of us. This marketing initiative certainty differentiates Wiser’s apart from other Whisky’s on the market but what’s the real deal with the ‘spiced’ trend?

Give it a try and let us know your thoughts.

Have a favourite cocktail incorporating the new Whisky?

Let me know @RTAjennifer

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Category: Booze, brands, lifestyle, Liquor, marketing, Video
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Jägermeister, internationally known for their legendary Halloween parties, has teamed up with renowned horror magazine Rue Morgue to deliver a multi-market, cross-Canada Halloween celebration. Holding a special place in the brand’s heart Jägermeister promises, “Halloween will be the one night this year that will shock & surprise even the bravest of souls”.

Jägermeister is running a contest in each of the 8 cross-Canada markets, offering 1 fearless party goer [and 5 of their friends] the ULTIMATE VIP Halloween experience. In true Halloween fashion Jägermeister has put together a visual teaser showing the winner what to expect this Hallows Eve.

We Live For A Stronger Bond. Shots Happen.


Van: Oct. 31st @ The Roxy

Vic: Oct. 27th  @ Club 9ONE9

Cal: Oct 26th @ The Gateway

Edm: Oct 27th @ Outlaws Roadhouse

Lnd: Oct. 27th @ Jim Bob Rays

Mtl: Oct. 27th @ Theatre Plaza

Mtl: Oct. 30th @ B-Side

Q.C: Oct. 26th @ Giovannina

Tor: Oct. 26th @ The Phoenix – in Partnership with Rue Morgue



SHARE Jägermeister’s Halloween Promo Video http://youtu.be/6WnPBoNSpkc

Enter to Win the Ultimate VIP Experience: http://jagercontest.ca/contests/halloween-contest/

Jägermeister Canada on Facebook: https://www.facebook.com/JagermeisterCanada

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Category: Advertising, Bands, Booze, brands, Design, Digital, Event, Facebook, lifestyle, Liquor, marketing, Music, Online, Party, Promotions, Video
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The Bolongo Bay Beach Resort on the island of St Thomas carries out a weekly snorkel scavenger hunt, where guests compete to find hidden bottles of Cruzan rum under the sea. The resort’s staff hides about half as many 200ml bottles as there are guests in the 62-room resort, so snorkellers have a 50-50 chance of getting a prize. Those who find more than one must leave additional bottles beneath the water for other guests.
Officially called the “Snorkel Booze Hunt”, the tradition has been going strong for more than 30 years.
Even those who are not lucky enough to win their own souvenir bottle have plenty of chances to indulge in some Cruzan, the Virgin Islands’ local rum, distilled on the nearby island of St Croix. Bartenders at the resort’s swim-up poolside bar and the resort’s casual restaurant, Iggie’s Beach Bar, concoct pina coladas, daiquiris and even a drink called VooDoo Juice, a mix of flavoured rums and juice served in a bucket.

Sounds like a great time!

For info you can check out: http://www.bolongobay.com/fun-tings.html


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Category: Advertising, Booze, Event, Liquor, Party

The song in the killer video spot is by DIEMONDS, catch them on tour soon. Get the dates here.

For a full interview and photos of Kristin, check her out at http://www.jagermeister.ca or http://www.facebook.com/jagermeistercanada

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Category: Bands, Booze, Music, Video
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An unlikely sex-symbol, for sure but move over ‘Most Interesting Man in the World’..


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Category: Advertising, Booze, brands, Comedy, Liquor, marketing
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RTA Crew will be onsite at historic Fort York on Saturday, August 18th activating with our client Jägermeister Canada during the #SublimeSummer, Sublime With Rome tour. Sublime With Rome will be headlining with opening acts KO, Ill Scarlett, Pepper & The Wailers!

Come check it out and spend your day jamming out to Sublime hits! @RTAjennifer will be onsite tweeting up a storm and keeping you up to date.

For all event photos, make sure to check us out on Facebook next week!



Doors are at 3:00PM

Set List is as follows:

  • KO 4:50pm
  • Ill Scarlett 5:40pm
  • Pepper 6:40pm
  • The Wailers 8pm
  • Sublime with Rome 9:30pm

See ya there!

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Category: Bands, Beer, Booze, brands, Event, Music, Social Media, Twitter
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The RTA office is in full event mode as we prepare for a HUGE weekend, with half of our staff at Heavy MTL and the other half staying back to run the event at Heavy TO. Jägermeister Canada is the title sponsor at both festivals and the activation is the biggest we’ve done all year! Heavy TO expects 20,000 metal heads per day with Heavy MTL expending upwards of 22,000.

Our social media team will be covering the full festival in real time so hop on Twitter and stay in touch. For activation news, autograph signing times and what’s goin on backstage with the bands get at us: @RTAjennifer

Jägermeister Canada will also be giving you full festival coverage from @jagermeisterCA. For set times, autograph signings, backstage access and shots of the activation at JägerWorld just jump on Twitter and get into the conversation. We are stoked to say the least and this Heavy metal playlist happening at the office right now is doin nothing to curb that.

Stay tuned to Jägermeister Canada & Rooftop Agency’s Facebook page for full festival photo recaps!

Heavy MTL Lineup:

Heavy TO Line up:

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Category: Bands, Beer, Booze, brands, Event

Two awesome things together in one spot. Check out this video:

Jägermeister Canada features one of their World Famous Jägerettes each month from a creative and ‘badass’ calendar shoot done last year. The girls are all stunning with the obvious Jäger edge. Each Jägerette gets her second 15 minutes of fame as she stars in an awesome music video. This week’s feature is Dead & Divine and it’s an awesome video.


Dead & Divine is currently on tour for the very last time ever. Make sure to check out their Farewell Tour dates and don’t miss out on your shot to see them LIVE – Find the full tour schedule here. 

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Category: Bands, Beer, Booze, brands, Music, Online, Video, Web
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Edgefest was a definite scorcher but the RTA crew had a pretty rad time with 2 activations happening at Downsview. JägerWorld was a fan favourite with babes in hot tubs, Jäg bar, band autograph signings with lines around the block and party animals beggin for swag.

The Boathouse beach was a vacation from the sweaty pit with Element boasting a half pipe, a day long Levis volleyball battle and can’t forget Hurley’s super fun slip n slide.

Huge thank you to all who came out to partake in the party. Check out the full Edgefest band line up from Jägermeister Canada on Facebook & stay tuned for a full Boathouse Beach re-cap.


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Category: Bands, Beer, Booze, brands, Event, Facebook, Party, Promotions
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