Displaying posts written by Sarah Brown-Duncan

Sarah Brown-Duncan

Knowing what the “other guys” are doing is always important. Strategy tip #6 is:

6. Survey the battlefield. What else is happening in the marketplace? What are your competitors up to? What socio-economic factors, marketing trends, business challenges, online and offline influencers need to be considered? Knowing the environment in which you are operating can help determine the types of activities executed at right time and place to maximize success.

 

Written By:
Category: marketing
Tags:

Todays tip is about knowing your strengths.

5. Play to your strengths. Know thyself. Stay on brand and execute those tactics which are most likely to succeed. Apply the 80 / 20 rule for experimental activities and focus on tried and true methods first. Also know your weaknesses and be prepared to overcome them.

 

Written By:
Category: Advertising, marketing
Tags:

Today’s tip for our 9 days of Strategy is about targets:

4. Take time to get to know the target. Think beyond the demographics and psychographics of audiences. What are their interests? What are their triggers and inhibitors? What emotional and rational needs do they have that your brand can fulfill? This will lay the foundation for relevent experiences and build meaningful relationships.

 

Written By:
Category: Advertising, marketing
Tags:

The third tip for strategy is:

3. Know how your battle contributes to the war effort. Always understand the input and outputs of what you’re doing. What other programs might influence your work? What contribution does your event make to the campaign? Understanding will also help ensure your are focused on the most important things.

 

Written By:
Category: Advertising, Event, marketing
Tags:

Here is the second tip for Strategy and Experiential Marketing:

2. Think about measurement first. Now that you’ve established your objectives, it’s important to understand if, when and how you’ve accomplished them. Create a measurement strategy that reports on how these objectives are being met. no more, no less. Make sure all officers and troops alike are in agreement on success imperative and the measurement plan before the event / experience / program is launched.

 

Written By:
Category: Advertising, marketing
Tags:

Sun Tzu wrote in The Art of War: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The same holds true for any experiential or event marketing program. If you want to breed success, it is critical you create and work within a strategy.

Creating or adopting a strategic framework for the needs of your experience or program is a good place to start. From there, taking time to think about how you will approach each component lays the foundation for success.

Over the next 9 days I will reveal one tip per day  for creating a strategic framework that will help you rally the troops and create a sucessfull event.

1. Clearly articulate and prioritize all objectives. What are you trying to accomplish with the event / experience / program? If you accomplish only one thing, what must it be? Because there are many lieutenants in the work we do, there are also many opinions on what the objectives should be. Try to foster agreement on as few objectives as possible. Honing the list down to no more than 1-3 objectives will ensure your squad focuses on the right things.

 

Written By:
Category: Advertising, brands, Llifestyle, marketing, Promotions
Tags:

Latley I have noticed a tones of brands preaching their Social Responsibly Message. Here is a quick list of the ones that have recently made an impression on me.

1 – Jack Daniels Drinking School
Attention grabbing name for the campaign for sure…. I guess Responsible Drinking School did not earn enough cool points. “The guys in the Zac Brown Band are all about having a good time … responsibly. That’s why they’ve partnered with Jack Daniel’s new Drinking School. While the name of the initiative gives the impression that you’ll graduate with a better handle on consuming libations, it’s actually aimed at educating drinkers on responsible ways to partake.”

Responsibility

2 – AT&T – Texting and Driving
Putting out a tear jerking 10 minute documentary that following the texts that caused accidents which changed lives forever. AT&T created this documentary as part of its “It Can Wait” campaign because we want consumers be safe while using our technology.

Documentary Preview

3 – LCBO – Elephant in the room
These simple but effective commercials bring up a valid point in many circumstances. This is a great way to educate the public on how to approach Drinking and Driving.

Elephant

Written By:
Category: Uncategorized
Tags:

The mission, Red Bull Stratos, will take renowned athlete Felix Baumgartner to at least 120,000 feet above the earth, to the very edge of Space.

From there, he will attempt a stratospheric free fall jump – the longest in the history of man – and hopefully will become the first human to break the speed of sound with his own body.

This is a mission to overcome limits which have existed for almost fifty years, ever since the heroic achievement of the young US Air Force test pilot, Joe Kittinger, with his 1960 Excelsior mission.

Red Bull Stratos will attempt to make history and deliver valuable learnings for medical and scientific advancement that will aid the exploration of space in future years.

For more information, visit http://www.redbullstratos.com/

Source: YouTube

Written By:
Category: Advertising, Event, Llifestyle, marketing, Video
Tags:

Oh beer money… you make some wonderful things happen.

Budweiser Canada had a really nice idea for its 2012 Super Bowl ad: Surprising two rec hockey teams in Port Credit, Ontario by filling the arena with rabid, ThunderStick-toting, stomach-painted fans for a random night game.

Check it out here:

 

Written By:
Category: Advertising, Beer, Liquor, marketing, Uncategorized
Tags:

I love bubbles – in the park on a summer day, in the bath, but mostly in a crystal flute glass. Here is a list of 5 extremely rare Champagnes that are very limited and worth celebrating if you find them.

1. Heidsieck & Co Monopole 1907 Gout Americain

Two thousand bottles of this ancient vintage – initially bound for Tsar Nicolas II in St Petersburg in 1916 – were salvaged from a sunken ship in the Baltic Sea in 1997. Found to be exceptionally preserved, they are considered to be a holy grail of sorts for those seeking extreme champagne experiences. The Ritz-Carlton Hotel in Moscow snapped up 10 bottles and put them up for sale in 2008. More recently, it was listed on the Melbourne’s Restaurant 8’s wine list at CDN 14,000.00.

2. Dom Pérignon Rosé 1959

The first vintage of Dom Pérignon Rosé, of which only 306 bottles were produced, is the company’s crown jewel. Presented at the celebration of the Persian Empire, it was never made available commercially. Cellar master Richard Geoffroy calls it “a mythical vintage” that inspired all Dom Pérignon Rosés that followed. At its first public sale at a New York auction in 2008, a rare bottle fetched US$84,700.

3. Krug Clos d’Ambonnay 1995

With a production of only 250 cases, and hailed by critics as among Krug’s best, the 1995 Clos d’Ambonnay will be making fewer and fewer party rounds in years to come. The company’s first new champagne since its 1983 rosé, it is also Krug’s first blanc de noirs (champagne made entirely from pinot noir grapes). Its aroma is said to be distinctively floral, anchored by hints of red berries and smoke.

4. Salon Blanc de Blancs Le Mesnil-sur-Oger 1996

Salon’s appeal lies in that it has always only produced vintages made from a single village and grape variety. Only 36 vintages were released in the 20th century, one of which is this 1996 champagne. The pale lemon yellow tipple is lauded for its effervescent bouquet of lime, white flowers and green apple that boasts an exceptionally long finish.

5. Bollinger Vieilles Vignes Françaises Blanc de Noirs 1996

Emanating a deep golden hue, made magical by miniscule bubbles that crawl their way up the glass, six bottles of Bollinger’s 1996 vintage last surfaced at a Christie’s auction in 2010, where they fetched US$9,600. Considered to be among Bollinger’s best offerings, it has been described as ‘a big champagne’, thanks to overripe grapes that result in an almost syrupy consistency.

Written By:
Category: Booze, Fashion, Labels
Tags: