Displaying posts written by Sarah Brown-Duncan

Sarah Brown-Duncan

Cool, Cool, Cold.

The Bearfoot Bistro in Whister B.C has a new Belvedere Ice Room  with warmth provided by Canada Goose is a sleek space where guests can step up to the ice bar and sample a range of 50 vodkas from around the world.

This is the write up from their website (http://www.bearfootbistro.com/food/belvedere.html) .  The Bearfoot Bistro’s Belvedere Ice Room is Canada’s first sub-zero vodka tasting room and the coldest one worldwide. It is a sleek space where guests can step up to the ice bar and sample a range of 50 vodkas from around the world. No need to worry about freezing in the cold-as-ice room since enthusiasts will be provided with warm Canada Goose down parkas and winter hats so you can enjoy the arctic ambiance in complete comfort (- 40 degree celcius).

 

SO COOL… or COLD.. whatever it is I am going to for sure stop by next time I am in Whistler.

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Category: Booze, brands, Happy Hour
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This summer’s motto – Stay Cool

With so many thinks going on this summer, it’s always important to remember this.

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Category: Advertising, Digital, Event, lifestyle, Llifestyle
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Becks teams up with M.I.A!

Becks beer has selected 6 Artists from across the world to design a limited edition label for their beer.  M.I.A. caught up with Spin Magazine to talk about it! Here are a few excerpts from their interview as well as a video of M.I.A. talking about it!

So how did you wind up working with Beck’s?
Things have their way. I was in India at the time doing artwork anyway, and somebody sent it to me, and it kind of fit with the theme of what I was making. And so I said yes because I felt like it was perfect.

You developed the whole label design?
Yeah, I was making that as a painting, or with those elements anyway, and I put together a version for them out of what I was making for myself at the time.

You said your art goes hand in hand with your music-making, which makes sense. What’s your next album going to sound like? 
You’re gonna have to wait and see! I’m trying to work that out every day, just working out the album. You don’t know until it’s done!

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Category: Bands, Beer, Booze, brands, Design, Labels, lifestyle, Uncategorized
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Live below the Line

A few workers of a top agency called Big Fuel based in New York will attempt to live below the extreme poverty line for five days. Starting on Monday, May 7, Big Fuel managing director Holly Pavilka and several of her co-workers will be spending no more than $1.50 a day.

The agency peeps are taking part in this social experiment as part of the “Live Below the Line” challenge, a charitable contest that has thus far raised over $44,000 for poverty-stricken citizens in developing countries. “Live Below the Line” is being co-sponsored by Unicef, the Global Poverty Project, and the United Nations Foundation’s Shot@Life initiative. According to a statement, Pavilka and co. are also using this challenge as a way to bring attention to social media’s impact on raising awareness for charitable initiatives.

 

Do you think you could Live Below the Line for one week? One day?

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Category: Advertising, brands, Event, Food
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Cancer Bats Play Six Gigs In One Day

Playing 6 shows in one day is no big deal for our pals in the Cancer Bats. Wanting to play smaller venues so they can party with the fans is a huge priority for the growing band. And what better design to travel around London than a pentagram!?!?!? Check out the video recap below:

 

 

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Category: Uncategorized
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The Best Sponsorship Deck I have EVER received…

With my job I have one of the blanket e-mail’s forwarded to my account. I usually get between 10 – 50 e-mails a month from this account with people taking a chance with applying for a job, wanting sponsorship for their band or party and general love letters to Jägermeister. They are sometimes awesome opportunities, but most often they are just part of the job.

Below is an exchange I have had recently that made my day, week, and possibly year.

Friday April 20th I get receive and e-mail to said account:

Greetings,

We are holding an event this Summer and wanted to reach out and see  what sort of interest there is in having a team come promote your brand. We think it would be a great opportunity for Jagermeister to reach their core demographic and a benefit for the people attending the event. There will be approximately 200 people attending and most will be within the ages of 23-28.

 We’ve been putting a lot of work into making this event a hit, currently we have a local DJ and other live entertainment committed to performing.

 Please let me know additional information you require. You can best contact me at this email or at XXX-XXX-XXXX
Sincerely,
XXXX XXX

 

Pretty average e-mail with not a lot of details. When this happens I respond with:

 

Hi XXXX,

Thanks for your interest in Jägermeister.
Could you please provide a sponsorship deck on your event? From there we will be able to see if your event is a fit for us.

 Thanks,
 -Sarah

 

about 12 hour later – this comes in:

Hi Sarah,

Thanks for the quick response! I have put together a deck for you
which I hope will give you an idea of what we are hoping for with this
event. It is attached to this email.

Please review it and see if there is any room for Jägermeister to take part.

Sincerely,

XXXX

 

No word of a lie – Here is the attachement:

 

Due to the amazing product placement, lasers, disco ball, girls and not to mention the DECK – this kid is getting an awesome party package.

 

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Category: Advertising, Booze, brands, Event, Liquor, Party
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Coffee + the app to make it easier = a great morning

Tim Hortons has launched a web-based application called TimmyRun that allows users to take orders for up to 20 people. The order list can be printed or e-mailed.

“Most of us have taken part in a Timmy run before, either as a volunteer runner or a recipient,” said Glenn Hollis, vice-president of brand marketing and advertising at Tim Hortons, in a release.

“The new TimmyRun is just the thing to make coffee runs easier and more convenient,” he said. “In fact, it may even encourage more people to step-up and volunteer for a run or surprise their friends or colleagues altogether and brighten their day.”

To start, users must create a profile at TimmyRun.com where they can also customize two beverages of their choice and form a group consisting of their friends or co-workers. Each member is asked to share their order with the group.

When someone starts a TimmyRun, everyone in the group is notified via e-mail and asked to opt-in within a certain period of time. When time is up, the runner is notified of everyone’s order, which is combined into one list.

 

source: Marketing Mag – Kristin Laird

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Category: Advertising, Apps, brands, Labels
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9 days of Strategy – Experiential Marketing – Day 9

The last tip to the 9 days of strage is measurement!
9. Remember measurement. Measure and diagnose your event / experience / program. Understand success, the degrees to whiich you were successful, and the reasons behind success or failure. Consider what successful tactics can be replicated elsewhere or improved apon. What were the reasons for failure? How can this be prevented next time? Create a plan for continuous improvement so each battle is won with fewer casualties.

 

 

By creating a strategy and calculating the outcomes before you launch your plan, you’ll be able to mitigate failure and drive overwhelming success.

 

 

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Category: marketing
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9 days of Strategy – Experiential Marketing – Day 8

On the 8th day of Strategy SBD gave to me… Contingency Plans!

8. Develop contingencies for defeat and victory. Flexibility is key. Know what you will do if all or part of your program begins to fail before the event / experience / program is executed. Alternatively, know what you will do if the work is wildly successful. Sometimes an inability to support success can be more damaging than an outright failure. Make sure you have immediate, quick-strike plans in place as well as intermediate and longer-term ideas in your arsenal.

 

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Category: marketing
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9 days of Strategy – Experiential Marketing – Day 7

For the 7th day of stategy – the focus is the plan:

7. Draft a comprehensive plan of attack. How will you attract an audience? What experiences will motivate them to act on your objectives? How are you representing your brand? What’s the sales strategy? What about follow-up? Promotions? Ensure there are sub strategies to your overarching strategy.

 

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Category: Uncategorized
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