With my job I have one of the blanket e-mail’s forwarded to my account. I usually get between 10 – 50 e-mails a month from this account with people taking a chance with applying for a job, wanting sponsorship for their band or party and general love letters to Jägermeister. They are sometimes awesome opportunities, but most often they are just part of the job.
Below is an exchange I have had recently that made my day, week, and possibly year.
Friday April 20th I get receive and e-mail to said account:
We are holding an event this Summer and wanted to reach out and see what sort of interest there is in having a team come promote your brand. We think it would be a great opportunity for Jagermeister to reach their core demographic and a benefit for the people attending the event. There will be approximately 200 people attending and most will be within the ages of 23-28.
We’ve been putting a lot of work into making this event a hit, currently we have a local DJ and other live entertainment committed to performing.
Please let me know additional information you require. You can best contact me at this email or at XXX-XXX-XXXX
Pretty average e-mail with not a lot of details. When this happens I respond with:
Thanks for your interest in Jägermeister.
Could you please provide a sponsorship deck on your event? From there we will be able to see if your event is a fit for us.
about 12 hour later – this comes in:
Thanks for the quick response! I have put together a deck for you
which I hope will give you an idea of what we are hoping for with this
event. It is attached to this email.
Please review it and see if there is any room for Jägermeister to take part.
No word of a lie – Here is the attachement:
Due to the amazing product placement, lasers, disco ball, girls and not to mention the DECK – this kid is getting an awesome party package.