Jen and I set out to create a custom Jack-o-lantern for Jägermeister this Halloween. Their logo is pretty detailed so it seemed like quite the daunting task…
Below you will find some process photos of the 6hr project. The final photo for our client is at the bottom of this post.
Step 1: Trace Logo with Sharpie via projector

Step 2: Carve Logo using various tools. I decided not to go all the way through – so I could keep all the “islands” of the stencil.

Step 3: Finish logo before light and thickness tests.

Step 4: First light test – as you can see the pumpkin was thicker in some spots resulting in not enough light leaking through.

Step 5: Carve deeper to allow more light to leak through.

Step 6: Final light test. Pretty happy with it! Spooky!

Step 7: Final spooky location shoot during the night. This is the final image Jägermeister picked for their Halloween campaign.

Photos By: Jennifer Boshan
Written By: Matthew Parrish
Category: Booze,
brands,
Content,
Design,
Liquor,
marketingTags: Halloween,
Jack-o-lantern,
jager,
jagermeister,
Pumpkin,
stag head