Wiser’s: Jumping On The ‘Spiced’ Trend

This creative spot by John St. is one of 3 ads introducing Wiser’s new Whisky, called Spiced. Get Spiced Up!

Through the clever use of imagery, the video would have you believe that Wiser’s spicy new blend houses the spirit of both the thoughtful woodcarver and the insane lumberjack – because there’s a little bit of both in each of us. This marketing initiative certainty differentiates Wiser’s apart from other Whisky’s on the market but what’s the real deal with the ‘spiced’ trend?

Give it a try and let us know your thoughts.

Have a favourite cocktail incorporating the new Whisky?

Let me know @RTAjennifer

Written By: Jennifer Boshan
Category: Booze, brands, lifestyle, Liquor, marketing, Video
Tags: "Get Spiced Up!", "Wiser's Spiced Whisky", advertisement, branding, cocktail, John St., lumberjack, marketing, new, Spiced Whisky, spot, trend, Video, whisky, Wiser's, Wiser's Spiced, Wiser's Whisky, woodcarver

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