Neil Young is on a quest towards true audio integrity and he’s developed a new music service & device to prove it.
He has been talking about problems with modern audio codecs for decades. He was angry at CDs back in the 1990s and most recently he lashed out against MP3s saying that they dummy down and essentially denigrate classic recordings.
“My goal is to try to rescue the art form that I’ve been practicing for the past 50 years. We live in the digital age and, unfortunately, it’s degrading our music, not improving it … It’s not that digital is bad or inferior, it’s that the way it’s being used isn’t doing justice to the art. The MP3 only has 5 percent of the data present in the original recording. … The convenience of the digital age has forced people to choose between quality and convenience, but they shouldn’t have to make that choice.”
From Bob Dylan to Jay-Z, PONO promises to deliver music the way it was meant to be heard. I’m pretty biased as I think Neil Young is pretty much, the greatest ever but I am genuinely stoked to check out this new service / device when it’s moved beyond prototype phase.
What do you think?
Category: Design, Digital, Invention, Music
Tags: "Neil Young", device, music service, new, PONO
