Advertisers are slowly beginning to get it: videos go viral everyday and its’ almost always by accident. So fine if getting your brand spot to go viral is a short-term goal but the reality is, it takes an entirely successful social campaign to slam a home run. [We're going to a Jays game on Monday so I'm brushing up on my Baseball metaphors].
The days of the Budweiser “Wasssup?” catchphrase are long passed because hundreds of videos go viral everyday. Customers, especially in the social sphere now demand a more social and interactive experience.
It has also become mandatory for a major brand to maintain social authority across all social media channels and the challenge is – how to stand out from the crowd.
Old Spice’s brand has definitely evolved along with its spokespeople over the years, from Isaiah Mustafa to the more recent dude below – (who is breaking up with Heather Graham because he needs his space):
Though Old Spice’s super manly tone of voice and mashup of Internet culture has remained consistent.
What are your thoughts? Who’s getting the social right and should they be taking notes from Old Spices’ sass?