Jack White at Yonge & Dundas Square, Toronto / A Blunderbuss Promotion

That probably caught your attention, eh?

On Saturday, April 21st as #Blunderbuss trended on Twitter for Record Store Day – Sony Music, Chalkmaster Dave and the RTA gang launched a chalk by numbers- esque of Mr. Jack White III himself to promote the official Canadian release of Blunderbuss  on April 24. Going with the theme of only existing outside of the box some creative brains were put together and the outcome is pretty damn rad [if we don't say so ourselves]. We’ve got the visual play by play below so check it out!

The piece has begun at Yonge & Dundas Sq, Toronto. April 21, 2012.

 

The King even stopped by.

 

The finale.

 

Chalkmaster Dave is insanely talented and it was thrilling to watch the piece come together. Make sure you check out his works on Facebook / his website. A huge thanks [obviously] to the Chalkmaster himself and a big ‘you’re welcome’ to all of the lucky passers-by who took in a piece of the action at Dundas Square on Saturday.

 

 

Your side walk chalk is not dead.

 

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Category: Advertising, Design, Event, marketing, Music, Promotions
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