Tim Hortons has launched a web-based application called TimmyRun that allows users to take orders for up to 20 people. The order list can be printed or e-mailed.
“Most of us have taken part in a Timmy run before, either as a volunteer runner or a recipient,” said Glenn Hollis, vice-president of brand marketing and advertising at Tim Hortons, in a release.
“The new TimmyRun is just the thing to make coffee runs easier and more convenient,” he said. “In fact, it may even encourage more people to step-up and volunteer for a run or surprise their friends or colleagues altogether and brighten their day.”
To start, users must create a profile at TimmyRun.com where they can also customize two beverages of their choice and form a group consisting of their friends or co-workers. Each member is asked to share their order with the group.
When someone starts a TimmyRun, everyone in the group is notified via e-mail and asked to opt-in within a certain period of time. When time is up, the runner is notified of everyone’s order, which is combined into one list.
source: Marketing Mag – Kristin Laird