#McDStories was the hashtag that McDonald’s was hoping to have the public share some of their warm, fuzzy feelings about the famous golden arches. They kicked off this viral love story with this jem of a tweet:
@Mcdonalds: ‘”When u make something w/pride, people can taste it,” – McD Potato Supplier, #MCDStories
This obviously backfired when people started sharing their #McDStories. Below are some of the best of the worst:
@jfsmith23 wrote: ‘Watching a classmate projectile vomit his food all over the restaurant during a 6th grade trip. #McDStories
@MuzzaFuzza wrote ‘I haven’t been to McDonalds in years, because I’d rather eat my own diarrhea.’
@nelo_taylor wrote: ‘These #McDStories never get old, kinda like a box of McDonald’s 10 piece’
@JKingArt wrote : ‘I lost 50lbs in 6 months after I quit working at McDonalds
@johngarrettx wrote: ‘So PETA and McDonalds for into it today on Twitter. I was surprised, I didn’t know there was actual meat at McDonalds. #McDStories
After a few hours of #MCDStories the Arches began to ask for #meetthefarmers stories. People did not had as much ammo (good or bad) for this one…
This is a great reminder to always plan your company hashtags with the devil’s advocate.
Category: Advertising, Food, marketing
Tags: hashtag, McDonalds, Twitter
