Spiced Rum on the radar

Captain Morgan and Sailor Jerry  better watch their backs – as the Spiced Rum market has tripled in Canada reaching almost 570,000 cases in 2010.

If the predictions are right, in 2012 Spiced Rum will become the No. 2 selling spirit after vodka moving Whiskey down to the third spot.

Lot’s of new targeted brands are comming out of this category – we even noticed branded napkins at the Bovine last night of 2nd place in the below  ratings done by a Vancouver Mixologist:

  • 1st – Sailor Jerry with 91 points
  • 2nd – The Kraken Black Spiced Rum with 90 points
  • 3rd – Bacardi Oakheart tied with Lamb’s Black Sheep Spiced Rum with 89 points

Our Captain friend was down in 5th place with 86 points.

Keep your eyes peeled for Spiced Rum options at your favorite watering holes.

 

 

 

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Category: Booze, Liquor, marketing
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